The PR Training Centre launches new course �Do Your Own Web Marketing� to give secrets of marketing

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 23, 2004 -- Starting in September 2004, The PR Training Centre is running a new one-day course entitled �Do Your Own Web Marketing & PR�. The course is designed for busy people tasked with responsibility for their organisation�s web site. Full details of the course are listed on The PR Training Centre web site at www.theprtrainingcentre.com.

�Do Your Own Web Marketing� is a one-day Masterclass in how to make a web site work effectively at marketing the organisation and attracting customers for companies of every size. It is designed for non-specialist marketing people who have been tasked with responsibility for the web site and is aimed especially at organisations who are currently paying substantial fees to consultants and agencies promising to �optimise� web site performance.



�Do Your Own Web Marketing isn�t just for techies,� says co-presenter Jacqui Green. �We�ve designed it for anyone who has been given the job of making their web more visible or who wants to understand how to utilised the internet as an effective marketing and PR tool. The course is particularly useful for companies who feel that, because they lack technical knowledge, they have no choice but to employ expensive consultants.�

The course is co-presented by seasoned marketing and web professionals. Jacqui Green has run a successful high-tech PR agency for fifteen years and has a background in IT Management. Richard Milton has been a technology writer, journalist and broadcaster for more than 25 years.



Since the beginning of 2004, The PR Training Centre has presented regular public monthly courses in London�s Trafalgar Square, where its most successful course is �Do Your Own PR�.



Says Jacqui Green, �Our new Web Marketing & PR Course is a logical development from �Do Your Own PR� � it�s the subject our delegates tell us they most want to learn more about next. At present, web marketing is often seen as a black art, yet our experience shows that anyone can be successful if they follow some important rules.�

Topics covered on the course include;



* How to make the Internet sell your products and services effectively

* Ten magic ingredients you must include on your web site

* Ten top tips for web site copy

* Ten ways to make your site more visible to search engines

* Critiques of delegates' web sites

* Web Marketing case histories

* How to make the Internet publicise your organisation effectively

* How to make News portals and Web news services work for you

* Using Google/Overture sponsored listings effectively

* How to build and run a 'virtual Press Office'

* Ten classic mistakes with email PR - and how to avoid them

* Effective electronic communications strategies





For further information contact



Jacqui Green

Tel: 0208 313 0309

Email: jacqui.green@theprtrainingcentre.com

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