Information about building a martial arts business? Why would you want to listen to me?

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 27, 2004 -- Okay, so why am I qualified to share information about building a martial arts business? Why would you want to listen to me?



A Little Background � on me � Stephen Oliver:

Maybe I was just born under a lucky star - but when it comes to running a professional martial arts school business I was born with the proverbial �Silver Spoon.�

While attended college at Georgetown University I was a head instructor and branch manager for The Jhoon Rhee Institute, in Washington, D.C.

At the time the Jhoon Rhee Institute was the #1 martial arts business organization in the world. I sat through hours and hours of training sessions and meetings with a few notable figures in the martial arts industry: Jhoon Rhee (father of American Tae Kwon Do,) Nick Cokinos (Then President of the Jhoon Rhee Institute, now chairman and owner of Educational Funding Company,) Jeff Smith (the DC Bomber - first World Light Heavy Weight Kickboxing Champion and one of the top school owner�s in the United States,) Ned Muffley (then General Manager for the Jhoon Rhee Institute and now General Manager for Educational Funding Company) and many other�s.

To learn more about how to develop your Martial Arts Business: http://www.ExtraordinaryMaketing.com

When I graduated from Georgetown - I decided against moving on to big corporate America - and, put pursuing an MBA on hold.

I put together A very extensive business plan with Nick Cokinos� help. Spend 12 months studying direct marketing at the Library of Congress. Read everything that I could get my hands on about advertising - specifically direct mail and copywriting. I also spend several months at the Federal Trade Commission where I had an opportunity to read the sales manuals and management training materials for every major health spa chain in the United States.

In a rather gutsy move I then moved across the country to Denver, Colorado and with $10,000 opened 5 schools in 18 months - and grew to over 1,500 active students and over a $1,000,000 in revenue by 1985.

Over the year�s I�ve continued to develop my schools and experiment with a huge number approaches.









In 1989 I decided to extend my management knowledge base and went back to school for a Master�s Degree in Business Administration (ie. MBA) with a primary focus marketing.

During these years I�ve had many huge successes - and, some spectacular failures. As in all endeavors - the failures have taught me much more than the successes. What I consider by greatest strength is a willingness to continue to take risks and try new approaches to all of the challenges of school operation.

In the past 3 years - I decided to pursue what I think of as an informal Ph.D. in Internet and Direct Response Marketing. I�ve traveled around North America - and spent way over $100,000 on a variety of internet training seminars and programs - and, have developed several internet companies - many totally unrelated to martial arts.

To learn more about developing your Martial Arts School Business: go to http://www.ExtraordinaryMarketing.com

I continue to run a martial arts business - chain of schools in Denver, lecture around North America on School operations - and, continue to expand my knowledge of all details or running a successful martial arts business.