Small Local Company beats corporate giants in positioning on search engines
August 2, 2004 (Press Release) --
Englewood, NJ based Car Kraft Auto Body has scooped the big time competition by achieving the sought after #1 position in Search Engine Results Pages. If you visit Google, Yahoo, AOL, MSN or other Internet search sites and run a search on "auto body Englewood NJ" you will find local body shop Car Kraft Auto Body in the Number #1 position!
How has this small local business beaten the deep pocket corporate heavyweights? "It's due to our web site magician, Chris Kieff of 1Good Reason.Com," said Car Kraft owner Carlo de Santis. He continued, "Over the last 6 months 1Good Reason.Com has been working to get us more customers from the Internet. We're really seeing more visitors coming to the web site and as a result more customers coming in the door!"
Millions of people are turning away from the traditional method of finding a business- the Telephone Book and instead are using the Internet. They are turning to search engines like Google, Yahoo!, AOL, MSN and dozens of others. As a result, large corporations spend millions of dollars on sophisticated Internet techniques employing legions of software engineers to make sure that when you search for anything they sell, their name is first on the list. Marketers have noticed this trend and they are turning to software wizards specializing in a new arena, Search Engine Marketing (SEM).
But it's not just a job for the big boys explains Chris Kieff owner of 1Good Reason.Com, "Too many small to mid sized businesses jumped on the DOT.COM boom and set up a quick web site. Unfortunately, the sites look that way and perform that way too." However, there is room in Google and the others for small local businesses, by targeting a niche. The corporate Internet gurus can't really compete with the 1000's of focused local businesses on Google-if the local business uses SEM well and stays focused.
Mr. Kieff further explained, "with Car Kraft we focused on several towns in the immediate area. We focused on the phrase, auto body employing techniques of Search Engine Marketing that make the web site attractive to the search engine spiders." Spider is a term describing the software the crawls around the web looking for web sites to be included in the search engine's indexes.
Car Kraft Auto Body offers state of the art automotive repairs for foreign and domestic cars, trucks, and SUV's. Car Kraft's experienced technicians use laser frame straightening equipment and are certified by ICAR for the latest safety approved techniques. Car Kraft offers direct insurance billing to a number of carriers. That removes the burden of paying for the repairs from the consumer- they only pay the deductible and the body shop and the insurance company work out the balance of the bill without the consumer's involvement.
Supporting Information: This search was done 8/1/04 using the free web search engine service at Web master Toolkit
http://www.webmaster-toolkit.com/search-engine-position-checker.shtml
Results for: http://www.carkraftautobody.com, searching for auto body englewood nj
Engine Position
Altavista 1
Excite 2
Google 3
Yahoo 1
HotBot 1
MSN 1
WiseNut 2
All the Web Domain at 1
Teoma Domain at 2
Date: August 2, 2004
End
###
How has this small local business beaten the deep pocket corporate heavyweights? "It's due to our web site magician, Chris Kieff of 1Good Reason.Com," said Car Kraft owner Carlo de Santis. He continued, "Over the last 6 months 1Good Reason.Com has been working to get us more customers from the Internet. We're really seeing more visitors coming to the web site and as a result more customers coming in the door!"
Millions of people are turning away from the traditional method of finding a business- the Telephone Book and instead are using the Internet. They are turning to search engines like Google, Yahoo!, AOL, MSN and dozens of others. As a result, large corporations spend millions of dollars on sophisticated Internet techniques employing legions of software engineers to make sure that when you search for anything they sell, their name is first on the list. Marketers have noticed this trend and they are turning to software wizards specializing in a new arena, Search Engine Marketing (SEM).
But it's not just a job for the big boys explains Chris Kieff owner of 1Good Reason.Com, "Too many small to mid sized businesses jumped on the DOT.COM boom and set up a quick web site. Unfortunately, the sites look that way and perform that way too." However, there is room in Google and the others for small local businesses, by targeting a niche. The corporate Internet gurus can't really compete with the 1000's of focused local businesses on Google-if the local business uses SEM well and stays focused.
Mr. Kieff further explained, "with Car Kraft we focused on several towns in the immediate area. We focused on the phrase, auto body employing techniques of Search Engine Marketing that make the web site attractive to the search engine spiders." Spider is a term describing the software the crawls around the web looking for web sites to be included in the search engine's indexes.
Car Kraft Auto Body offers state of the art automotive repairs for foreign and domestic cars, trucks, and SUV's. Car Kraft's experienced technicians use laser frame straightening equipment and are certified by ICAR for the latest safety approved techniques. Car Kraft offers direct insurance billing to a number of carriers. That removes the burden of paying for the repairs from the consumer- they only pay the deductible and the body shop and the insurance company work out the balance of the bill without the consumer's involvement.
Supporting Information: This search was done 8/1/04 using the free web search engine service at Web master Toolkit
http://www.webmaster-toolkit.com/search-engine-position-checker.shtml
Results for: http://www.carkraftautobody.com, searching for auto body englewood nj
Engine Position
Altavista 1
Excite 2
Google 3
Yahoo 1
HotBot 1
MSN 1
WiseNut 2
All the Web Domain at 1
Teoma Domain at 2
Date: August 2, 2004
End
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