Blog reveals Secrets behind Marketing Newsletter

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 19, 2004 -- For immediate release



Blog reveals Secrets behind Marketing Newsletter



Dereham, Norfolk, UK, August 19, 2004 � Newsletter publisher Marketese announced that it is making its monthly marketing newsletter available to a wider audience with the launch of a new web site and blog.



The web site at http://www.marketese.com features current and past editions of the newsletter and allows visitors to subscribe to the email version of the newsletter.

The Marketese blog follows the creation and development of the newsletter and the site. It gives an insight into the processes involved in creating and promoting the newsletter and explains how Marketese is achieving its goal of acquiring subscribers. The blog is online at http://www.marketese.blogspot.com



Explaining the rationale behind revealing these details to a public audience, Christopher Smith, the publisher of the Marketese newsletter, commented that: �The newsletter is a marketing experiment. We wanted to see if it is possible to publish a newsletter and build a viable subscriber base without spending a huge amount of money on advertising and promotion. We believe that the way to do this is by providing interesting and useful marketing content and by harnessing the power of blogs.�

Despite spending no money so far on advertising, the Marketese newsletter has already acquired a number of subscribers. Smith says Marketese�s targets are modest; the aim is to acquire 1000 subscribers by December 31, 2004.



Written for marketers and business owners, the Marketese newsletter covers a broad range of marketing topics including less conventional marketing techniques. For example, a recent edition included an article on non-traditional marketing (also known as �guerilla marketing� or �ambient marketing�).

Each issue of the newsletter comprises articles, a review of selected marketing blogs and links to marketing resources. �People are not going to subscribe to the newsletter just to help us make our experiment a success,� comments Smith, �We have to give them something in return and that something is good quality marketing information and ideas.�



The newsletter is available by email subscription or online at the web site http://www.marketese.com



About Marketese

Marketese was set up in 2004 to publish a monthly marketing newsletter online. Newsletter content is provided by professional marketers and writers. Publisher, Christopher Smith, is also President of eNewsWriters, Inc. and a Chartered Marketer.



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For further information, please contact:

Christopher Smith

Marketese

+44 07759 530 932

Contact via form on site

http://www.marketese.com