CITYALERT.COM BACK WITH HEINEKEN USA FOR "OWN THE WEEKEND" CAMPAIGN

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 23, 2004 -- CHICAGO, IL - CityAlert.com, one of the nation�s leading online destinations for urban trendsetters, has agreed with Modem Media, the interactive marketing firm representing Heineken USA Inc., to promote and brand the Heineken "Own The Weekend" campaign across eight strategic markets (New York, Los Angeles, Chicago, Atlanta, Washington DC, Miami, Philadelphia and Detroit).

CityAlert.com has established an ongoing relationship with Heineken over the last three years and will use its full suite of capabilities to promote the "Own The Weekend" campaign. This includes online event calendars, electronic newsletters, wireless alerts and banner ads along with the new "Top 20 Event Promoter" and "Top 20 Model" website boards.



"Dealing with Modem Media and Heineken has been a pleasure over the years. We definitely work well together," says Damon Clark, chief executive officer and founder of CityAlert.com. "This is Great! The client is very excited about the opportunity," adds Erica Lyons, media planner for Modem Media.



Heineken is seeking to reinforce its brand relevance and views CityAlert.com as an excellent vehicle to build and strengthen its brand image among African-American and urban consumers.



ABOUT CITYALERT.COM

CityAlert.com, owned and controlled by CLEW-Less Enterprises Inc., serves premiere urban trendsetters through a content packed website and electronic newsletter. The site offers corporations a highly reliable marketing source and gives promoters and organizations a credible channel to advertise their events, goods, and services to a ever growing urban population on the Internet. The company may be reached at www.cityalert.com.



ABOUT HEINEKEN USA INC.

Heineken USA Inc., the nation�s largest beer importer, is a subsidiary of Heineken N.V. (Netherlands), which is the world�s most international brewer. Brands imported into the U.S. include: Heineken Lager, the world�s most international beer brand; Heineken Special Dark; Amstel Light, the largest-selling imported light beer brand; and Buckler non-alcoholic brew.



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