Suzanne Brown Design Completes Brand Identity Transformation for Clarit� Consulting

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 23, 2004 --

�S&R Consulting approached us about creating a brand identity that reflected their unique approach to consulting. With a focus on finance and operations, Clarit�, specializes in helping Middle Market Products Companies through tough business dilemmas, operational distress, and growth strategies�but they happen to do it in a refreshingly different way,� says Suzanne Brown, president of Suzanne Brown Design. �We decided that a name change would be beneficial as the first step. After some creative exercises around their brand personality, we came up with Clarit�, (which is pronounced Clarity) because it best reflects what they are about�they bring clarity to consulting. In fact, we used �Bringing Clarity to Consulting� as their tagline!� She added, �Honestly, a lot of clients say they are different, but Clarit� truly is. We needed the design and the copy to really drive home that these are not your typical �on the clock� consultants�these guys offer personalized service, a simple and straightforward approach and they guarantee measurable value in 12 weeks of less. So, every image we used and every word we wrote had to carry that message across�

Principal of Clarit�, Rich Squeglia added, �We realized we needed an identity that clearly articulated to clients what we do and how we are different. Suzanne did that and more � looking at the consulting market, helping with strategy, and ultimately being a great advisor to my business! Our message is now clear, and clients have gravitated to the brand focus, simplicity, and distinction!�

Clarit� Consulting can be found on the web at www.clariteconsulting.com

Suzanne Brown Design is a consulting company that offers highly creative solutions for both visual identity and brand image. Through their four areas of service: Design, User Experience, IDEAS and Market Research, Suzanne Brown Design helps clients effectively create a positive user experience around their business and their brand. Suzanne Brown Design is located in Chappaqua, NY, 45 minutes north of NYC. For more information, visit www.suzanne-brown.com



MEDIA CONTACT

Suzanne Brown

Suzanne Brown Design

914.413.9207

suzanne@suzanne-brown.com