Top Industry Account Executive, Chris Pliha Joins ITERATION2™ Team

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Chris Pliha, Account Executive and Microsoft Business Solutions President Club Winner joins Iteration2 as Senior Axapta Account Executive.
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September 3, 2004 (Press Release) -- IRVINE, CALIFORNIA (September 2, 2004) – ITERATION2™, Microsoft Gold Certified Partner and leading Axapta partner providing tier-one enterprise resource planning software and implementation at a tier two price, announced today that Chris Pliha, a leading MBS Account Executive and Microsoft Presidents Club Winner, has joined Iteration2 as an Axapta Account Executive.

Chris has worked in enterprise software for 7 years and has has been a top performer throughout his career. Chris has successfully represented industry solutions from several leading companies including Axapta and Solomon, by Microsoft Business Solutions and solutions from Oracle.

"Excited doesn't begin to describe my enthusiasm for Chris, he is a proven winner", says Greg Carter, Vice President of Iteration2. Carter also says, "Chris is very passionate about our industry and about the quality of care that he is able to provide for his customers".

Microsoft Business Solutions Partners have joined the ranks of industries that Venture Capitalists have identified as having the potential for aggregation. They are being aggregated in hopes that mega-partners created by VC and their management will be able to bring scale, efficiency, and consistency to the MBS Partner Channel. There have been many recent examples, recentlu VC firm, Rustic Canyon funded the merger of ePartners and EYT, which temporarily created the largest Microsoft Business Solutions Partner. Quickly trailing the ePartner announcement was VC Pequot Ventures, which funded Tectura. Tectura has completed a remarkable string of roll-ups, including the epic purchase of Aston Business Solutions, a global firm, this merger makes Tectura the single largest MBS Partner. For now...

Successful, values-based MBS Partners, like Iteration2 resist the tempation of big, short-term money and believe in the value of their own organic model. "We don't believe that the potential efficiency of mass makes up for the clear risks associated with quickly rolling up many smaller privately held businesses, especially if they were not particularly successful", says Gary Peterson, Vice President of Iteration2. "Cultural differences exist between VC managed firms and partner-operator owned firms. When these world collide there can be giant gaps of expectations between employees, customers, management, and the VC themselves'. 'When that happens, the company can become distracted with integration activities, power struggles and jockeying, ... if they loose focus, great people can become available', said Peterson.

Chris began his sales career with Presistance Software, where in he won 1997 Top Sales Performer, and achieved the Presidents Club. Chris then left to Oracle and had great success, working through several roles including Application Sales Manager, Territory Sales Manager, Application Sales Representative, and Tele-sales representative. More recently Chris was a Microsoft Certified Account Executive with Tectura, the largest MBS Partner, where Chris was consistently a top performer and President's Club Winner.

Chris is a graduate of UCLA and a former professional volleyball player. Chris has a wide and two children.

09-02-2004



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For more information:

Iteration2
8105 Irvine Center Drive
Suite 1200
Irvine, CA 92618
(949) 789-1020
Leticia Andrade, Director of Client Loyalty landrade@iteration2.com

Publisher: Leticia Andrade




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