September 14, 2004 (Press Release) --
Children are the innocent victims of political violence and do not know which side they may or may not belong to or which side is right or wrong. They are used as pawns in struggles between powerful leaders and strong uncompromising religious and political affinities and are sometimes an unintended casualty of that fight. The purpose of this day is to focus attention on what we can do, however small, to help the victims of this undeclared war. Why the humble burger? Because it is simple to make, can be meat or vegetarian, and much cheaper to make at home compared to one bought outside. The difference is small for each burger but provided a large enough number of people forgo just one burger on the day it could make a difference to the lives of these children victims who even before these incidents were marginalised and living a life on the edge of poverty. Why 3rd October 2004. It is a Sunday and probably a day for casual eating out which is not as extravagant as Saturday. Why this day organised by a life coach? Because in normal circumstances a person in a third world country would not be able to afford the insight, guidance and support of a life coach but this is a small contribution to the children of a people who have suffered enough. Even if only one person makes a donation of $3 it will make a telling statement and send an emphatic message that we care.

On the day people are asked to forgo a bought burger for one made at home and requests the difference in cost to be forwarded to their favourite charity for the children victims of recent violence.
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