In the final run up to the US presidential elections, an American Democrat abroad launches a global viral marketing campaign to support presidential candidate John Kerry.
September 15, 2004 (Press Release) --
Hong Kong, China (September 14, 2004) - American Democrat working in Hong Kong launches a global viral marketing campaign to support presidential candidate John Kerry. Ben Condit's Kerry-Cards.com site allows American Democrat supporters to spread the pro-Kerry message by ordering their own personalized set of 100 'business' cards featuring Kerry Campaign artwork and a pro-Kerry message. A 'viral link' on each card, 'Get your Kerry-Cards at kerry-cards.com', allows the cards to spread like an epidemic through the US voting population.
"It's totally viral" says Ben Condit, the inventor of Kerry-Cards and Virginian manager of Hong Kong's viral marketing agency, Upstart. "If each set of Kerry-Cards prompts just two people to order their own Kerry-Cards, it only takes a small chain of 28 to get a Kerry-Card and the pro-Kerry message into the hands of every single US voter - that's over 200 million!"
Making use of high-quality low-cost color printing and fast shipping from Hong Kong, personalized sets of 100 Kerry-Cards are printed and dispatched by airmail to the US within 24 hours of ordering, all for $12.95. Any profits will be donated to the Red Cross. "I'm 10,000 miles away from home, but I want to make a difference; putting up a "Vote Kerry" poster in my Hong Kong apartment window was not going to help," says the concerned Democrat supporter.
"Kerry-Cards are an example of how politics can harness viral marketing; these viral affinity cards are just the beginning," predicts Condit. "It's about time viral marketing got a conscience, and started spreading messages worth spreading".
"It's totally viral" says Ben Condit, the inventor of Kerry-Cards and Virginian manager of Hong Kong's viral marketing agency, Upstart. "If each set of Kerry-Cards prompts just two people to order their own Kerry-Cards, it only takes a small chain of 28 to get a Kerry-Card and the pro-Kerry message into the hands of every single US voter - that's over 200 million!"
Making use of high-quality low-cost color printing and fast shipping from Hong Kong, personalized sets of 100 Kerry-Cards are printed and dispatched by airmail to the US within 24 hours of ordering, all for $12.95. Any profits will be donated to the Red Cross. "I'm 10,000 miles away from home, but I want to make a difference; putting up a "Vote Kerry" poster in my Hong Kong apartment window was not going to help," says the concerned Democrat supporter.
"Kerry-Cards are an example of how politics can harness viral marketing; these viral affinity cards are just the beginning," predicts Condit. "It's about time viral marketing got a conscience, and started spreading messages worth spreading".
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