WHATIF� DEVELOPMENT SOLUTION MAY KEEP SMALL PUBLISHERS IN THE GAME

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 21, 2004 -- Whatif Productions is readying a game development system that could put the initiative back into the hands of the kind of small studios and creative teams that pioneered the multi-billion-dollar electronic games industry. Whatif�s� system reduces costs, introduces novel interactivity, and opens the prospect of an entirely new cottage industry where elements of large productions can be designed by small teams or even by self-employed individuals and reused, leased and traded as secure digital commodities.

1

WHATIF� DEVELOPMENT SOLUTION MAY KEEP SMALL PUBLISHERS IN THE GAME

Welcome visit Our WebSite:

http://www.whatif.info

The system architect, Jake Kolb V founded Whatif Productions to enable a marketplace where secure digital content has enduring value. Whatif�s original product WorLd Processor� facilitates the development of secure 3D worlds in the way that a word processor now works for documents. Thanks to Kolb�s �concept-oriented� data structure, components of any product made with any WorLd Processor� can travel from one world to another as easily as cutting and pasting a piece of text between documents.

�As the WorLd Processor� platform spreads, it will be the basis of whole new businesses,� says Kolb. �It will tap talent around the world to design and recombine components as new products. The business implications for games alone are significant,� Kolb points out. �An independent designer will be able to develop a racing car that replicates the handling of a Ferrari, or a basketball player with all the abilities of Michael Jordan, and drop it into any world, old or new, developed with any WorLd Processor�. The racing car and the basketball player will then �run� in the new environment, each exhibiting its characteristic behaviors with no additional programming required.�

The first WorLd Processor� tailored to electronic game development is GameProcessor� and it includes a self-balancing real-time graphics rendering engine, dynamic physics and collision detection, emergent artificial intelligence. All content is imbued with a security system that includes digital rights management, e-commerce facilitators and novel encryption features. GameProcessor� lets artists export content created with standard graphics software and, without any programming, creates new visual effects and unique interactivity.

�With GameProcessor� artists and designers enjoy creative control over every aspect of game development, without the customary reliance on programmers. Efficiencies in the system also expand possibilities for visual effects, sound, AI and game physics, which makes for a more sophisticated game� states Whatif�s Chief Operating Officer and Production Unit President Fred Skoler.

On cost savings Skoler estimates that first time savings will more than cover all changeover and staff education expenses. Savings can reach 40% for the second game and are as high as 60% thereafter. �The savings even go higher as a game is ported to any additional platform since there is no requirement to rewrite any game code,� Skoler states. �Calculated in dollars and time to market, GameProcessor� can put smaller publishers back into competition with the giants,� he concludes.

Established in 1997, Whatif Productions LLC, develops a revolutionary software solution, WorLd Processor�, for the creation and distribution of secure digital content. Whatif licenses industry specific WorLd Processors� to developers and creates demonstration content for hardware manufacturers and emerging markets under contract.

More information can be found online at http://www.whatif.info

DEVELOPMENT     digital     DISTRIBUTION     DRM     electronic     GameCube     PS2     publishers     Secure     software     video games     XBox