New branding service from Advent Global
October 6, 2004 (Press Release) --
Granada, Spain – 6 October 2004 -- “TransAction in Action” is a simple phrase but one that is very powerful according to Advent Global, a design and ideas company that has already taken the fast food and packing industry by storm with its innovative BreakAway bag.
“It is often incredibly difficult for companies to create unique powerful slogans that sum up what they do in a few words,” explains Laurence Seidler, CEO of Advent Global. “The global growth in the use of smartcards was the inspiration for this phrase but it has much wider applications in the financial industry. The words were carefully chosen to be easily recognisable by most people as they are the same or very similar across many languages.”
Advent Global has trademarked the phrase in most countries and is now looking to sell the phrase. “Companies can spend a fortune briefing a branding company to come up with a slogan, check that it is unique and then protect it legally,” adds Laurence Seidler. “We like to do things differently and think outside the box for innovative way to tackle challenges. This way, if the slogan appeals to the company, they can buy it from us and start to use it immediately for a fraction of the cost of the traditional route.”
Advent Global has other slogans that it is working on for use in different industries, which will be announced shortly.
About Advent Global
Formed in 2001 by Laurence Seidler, Advent Global is a self-funding venture capital company that acts as an incubator for ideas that either turn into the basis for daughter companies or are spun off as Intellectual Property licensing sales once perfected. Advent currently employs nine staff in its offices just outside Granada, Spain and numerous specialist consultants and engineers.
About Laurence Seidler
Went to Cambridge to do a degree in Pure Maths but changed to achieve an MA in Economics and History giving him a rare fusion of creative design and business acumen. Studied architecture and practiced in the UK before moving to Spain where his architectural designs have featured in the national papers several times. He recently started extending his design skills to include consumer, software and industrial design.
“It is often incredibly difficult for companies to create unique powerful slogans that sum up what they do in a few words,” explains Laurence Seidler, CEO of Advent Global. “The global growth in the use of smartcards was the inspiration for this phrase but it has much wider applications in the financial industry. The words were carefully chosen to be easily recognisable by most people as they are the same or very similar across many languages.”
Advent Global has trademarked the phrase in most countries and is now looking to sell the phrase. “Companies can spend a fortune briefing a branding company to come up with a slogan, check that it is unique and then protect it legally,” adds Laurence Seidler. “We like to do things differently and think outside the box for innovative way to tackle challenges. This way, if the slogan appeals to the company, they can buy it from us and start to use it immediately for a fraction of the cost of the traditional route.”
Advent Global has other slogans that it is working on for use in different industries, which will be announced shortly.
About Advent Global
Formed in 2001 by Laurence Seidler, Advent Global is a self-funding venture capital company that acts as an incubator for ideas that either turn into the basis for daughter companies or are spun off as Intellectual Property licensing sales once perfected. Advent currently employs nine staff in its offices just outside Granada, Spain and numerous specialist consultants and engineers.
About Laurence Seidler
Went to Cambridge to do a degree in Pure Maths but changed to achieve an MA in Economics and History giving him a rare fusion of creative design and business acumen. Studied architecture and practiced in the UK before moving to Spain where his architectural designs have featured in the national papers several times. He recently started extending his design skills to include consumer, software and industrial design.
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