Constant Current Content Drives Manufacturing Website Traffic According to Key-Position

November 28, 2004 (Press Release) -- The leading manufacturing marketing research firm, TR Cutler, Inc. (www.trcutlerinc.com) based in Ft. Lauderdale, Florida conducted a national survey of 1198 privately held manufacturers last month to determine anticipated 2005 marketing expenditures. One of the statistically significant findings was that the manufacturing respondents expect to increase the website communication budget by 50% in 2005. The rationale provided was overwhelmingly stated: the internet allows for a real-time approach to available inventory.

The respondents were senior management only from President, Owner, CEO, CFO, VP Operations, VP Marketing, Director of Purchasing, or General Manager.

According the Corey Wenger, President of Key Position Web Marketing (www.key-position.com), the only manufacturing search engine optimization (SEO) marketing firm, “The trend toward manufacturing website communication has been a strong trend over the past five years. Manufacturers who once had a static product list now can allow existing and potential customers to check on current product availability 24 hours a day.”

Key Position Web Marketing, based in Indianapolis, IN, is the only manufacturing search engine optimization (SEO) marketing firm, specializes in Industrial web-based sales lead generation through SEO and pay-per-click programs for industrial/manufacturing and engineering companies. On average, Key-Position clients experience sales increases of 200% + in qualified web-generated sales leads.