Manufacturers Revamp Websites to Lean Manufacturing Standards
December 8, 2004 (Press Release) --
50% of all manufacturers will dramatically revise their websites in 2005.
The fundamental premise behind Lean Manufacturing is that certain processes do not add value to the company and create waste. The same is true with the manufacturer’s website according to Wenger, “No matter how aesthetically pleasing, how graphically clever, or comprehensive a manufacturer’s website, there is always content that does not advance the sale of potential customers to purchase. Afterall, that is the core purpose of the company website, a marketing and sales tool.”
Wenger insists that, “Most manufacturers actually confuse their potential customers by having superfluous material that does not generate a clear call-to-action and levels the website visitor unclear what to do next.”
Key-Position Web Marketing develops Lean Manufacturing processes to evaluate the degree to which the manufacturer’s website achieves the intended goal, while examining every avenue to drive increase targeted traffic to the site.
On average, Key-Position’s clients experience sales increases of 200% + in qualified web-generated sales leads through this Lean Manufacturing process. Go to: (www.manufacturing-website-makeover.com).
The fundamental premise behind Lean Manufacturing is that certain processes do not add value to the company and create waste. The same is true with the manufacturer’s website according to Wenger, “No matter how aesthetically pleasing, how graphically clever, or comprehensive a manufacturer’s website, there is always content that does not advance the sale of potential customers to purchase. Afterall, that is the core purpose of the company website, a marketing and sales tool.”
Wenger insists that, “Most manufacturers actually confuse their potential customers by having superfluous material that does not generate a clear call-to-action and levels the website visitor unclear what to do next.”
Key-Position Web Marketing develops Lean Manufacturing processes to evaluate the degree to which the manufacturer’s website achieves the intended goal, while examining every avenue to drive increase targeted traffic to the site.
On average, Key-Position’s clients experience sales increases of 200% + in qualified web-generated sales leads through this Lean Manufacturing process. Go to: (www.manufacturing-website-makeover.com).
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