Downtown marketing and promotion is becoming increasingly sophisticated
December 23, 2004 (Press Release) --
(New York, NY, December 23, 2004) -- Downtown marketing and promotion is becoming increasingly sophisticated say the editors of "Downtown Promotion Reporter" after reviewing the marketing and promotion programs that were featured in the newsletter during 2004.
"Additionally," says editor Paul Felt, "Demographic segments are being more directly addressed and catered to by downtowns, especially through promotional events and advertising."
"Downtowns are, of course, for everybody," continues Felt, "but downtown promotions are speaking more specifically to demographic segments."
For example, downtown West Palm Beach, FL, has a
hugely successful entertainment event, produced by the city, every Thursday from 5:30 p.m. to 9 p.m., rain or shine. The closed-to-traffic event, called Clematis by Night, features live music, food, and drink, and refers to the redeveloped Clematis Street, the downtowns major commercial corridor.
On two Thursdays last January and March, special daytime events running from noon to 2 p.m. were produced for seniors, called Clematis by Noon. Over 500 people attended, predominantly senior citizens, and the biggest hit of the day was a dance group from a local senior's center. Free roundtrip bus service from a senior community 25 miles away was provided for the event.
Ethnic diversity is also something that downtowns are increasingly celebrating and speaking to. To rally taxpayer support for the renovation of a historic downtown theater in El Paso, TX, for example, billboards were done in both Spanish and English.
And showing off good-looking downtowners of different ethnic backgrounds and job descriptions, along with what they do, where they work, and why they like downtown, is the format of the new "Get Down Downtown" campaign launched by downtown Albuquerque, NM. "This campaign epitomizes why people enjoy downtowns," says
Felt, "people like to be around other people."
The full text of the article, that includes information on trends in logo design, market research and tourism, is online at the Downtown Promotion Reporter website at http://www.DowntownDevelopment.com/dprsample.php
or by phoning the publisher at 1-800-232-4317.
Downtown Promotion Reporter provides the tools and techniques to bring crowds of people onto downtown's streets and into downtown's stores, restaurants and businesses.
Website: http://www.DowntownDevelopment.com
###
CONTACT:
Adam Reis
Downtown Promotion Reporter
A publication of the Downtown Research & Development Center
28 West 25th Street 8th Floor
New York, NY 10010
Phone: (212) 228-0246 ext. 105
Email: mailto:areis@DowntownDevelopment.com
Web: http://www.DowntownDevelopment.com
"Additionally," says editor Paul Felt, "Demographic segments are being more directly addressed and catered to by downtowns, especially through promotional events and advertising."
"Downtowns are, of course, for everybody," continues Felt, "but downtown promotions are speaking more specifically to demographic segments."
For example, downtown West Palm Beach, FL, has a
hugely successful entertainment event, produced by the city, every Thursday from 5:30 p.m. to 9 p.m., rain or shine. The closed-to-traffic event, called Clematis by Night, features live music, food, and drink, and refers to the redeveloped Clematis Street, the downtowns major commercial corridor.
On two Thursdays last January and March, special daytime events running from noon to 2 p.m. were produced for seniors, called Clematis by Noon. Over 500 people attended, predominantly senior citizens, and the biggest hit of the day was a dance group from a local senior's center. Free roundtrip bus service from a senior community 25 miles away was provided for the event.
Ethnic diversity is also something that downtowns are increasingly celebrating and speaking to. To rally taxpayer support for the renovation of a historic downtown theater in El Paso, TX, for example, billboards were done in both Spanish and English.
And showing off good-looking downtowners of different ethnic backgrounds and job descriptions, along with what they do, where they work, and why they like downtown, is the format of the new "Get Down Downtown" campaign launched by downtown Albuquerque, NM. "This campaign epitomizes why people enjoy downtowns," says
Felt, "people like to be around other people."
The full text of the article, that includes information on trends in logo design, market research and tourism, is online at the Downtown Promotion Reporter website at http://www.DowntownDevelopment.com/dprsample.php
or by phoning the publisher at 1-800-232-4317.
Downtown Promotion Reporter provides the tools and techniques to bring crowds of people onto downtown's streets and into downtown's stores, restaurants and businesses.
Website: http://www.DowntownDevelopment.com
###
CONTACT:
Adam Reis
Downtown Promotion Reporter
A publication of the Downtown Research & Development Center
28 West 25th Street 8th Floor
New York, NY 10010
Phone: (212) 228-0246 ext. 105
Email: mailto:areis@DowntownDevelopment.com
Web: http://www.DowntownDevelopment.com
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