Global Petroleum hires Marketing Advocate for offering more value to retail heating oil market

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 30, 2004 -- For_Immediate_Release:

Centerville, MA, October 2004 - Global Companies LLC, a diversified petroleum and energy marketing organization, has hired Marketing Advocate Inc. to assist in providing strategic direction in value-based selling tactics for their retail heating oil customers. Global serves the fuel needs of a broad range of commercial and industrial interests throughout the United States and overseas.

Partnering with the Strategic Pricing Group, a leader in developing proactive, value-based, and profit-driven business strategies. Marketing Advocate will lead a primary research effort to determine key needs of the retail heating oil market, and will then develop recommendations including value-based selling approaches, pricing strategies, marketing technology enhancements and new service concepts for the Global organization.

About Marketing Advocate

Marketing Advocate Inc. is a lead development software and services firm, providing web-based software solutions for increasing the number and quality of leads for businesses across the globe. Headquartered in Centerville, MA, the company works with companies to engage target customers in a Trusted Advisor relationship and establish an "electronic dialogue" that will track and report individual activities and interest levels. Clients include Capital One Auto Finance, Linmar Systems, Air Products, Broadlane, and others.