Marketing Advocate launches world-class lead development & qualification marketing system

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 30, 2004 -- Centerville, MA, December 2004 - Marketing Advocate Inc. has launched RelationshipAdvocate, a new world-class lead development and qualification marketing system. The solution is offered as an integrated "Center of Excellence" extension of your current web site, created to help engage your target customers in a "Trusted Advisor" relationship. �The promise of this solution is to generate more leads and higher quality leads for B-to-B marketers�, Gary Morris, CEO Marketing Advocate Inc.

This hosted marketing system will establish an "electronic dialogue" that will track and report individual activities and interest levels, leading to higher quality sales leads. RelationshipAdvocate brings together the highest value marketing communications tools in one integrated system for web publishing & content management, lead development campaigns, and consolidated reporting.

About Marketing Advocate:

Marketing Advocate Inc. is a lead development software and services firm, providing web-based software solutions for increasing the number and quality of leads for businesses across the globe. Headquartered in Centerville, MA, the company works with companies to engage target customers in a Trusted Advisor relationship and establish an "electronic dialogue" that will track and report individual activities and interest levels. Clients include CapitalOne Auto Finance, Linmar Systems, Air products, Broadlane, and others.