Salesforce.com and Marketing Advocate partner in integrating best-of-class customer relationship sol

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 30, 2004 -- enterville, MA, December 2004 - Marketing Advocate Inc, has integrated with Salesforce.com, a leader in on-demand sales force automation (SFA), to deliver a new world-class lead development and qualification marketing system for sales and marketing professionals.

�This marriage of the best-in-class hosted lead development software (Marketing Advocate) and world class hosted sales force automation (Salesforce.com) is the perfect growth engine for B-to-B marketers�, says Gary Morris, CEO Marketing Advocate Inc. Marketing Advocate�s seamless integration with Salesforce.com is enabled through web services for complete matching and reporting on customer and prospect web activity.

About Marketing Advocate:

Marketing Advocate Inc. is a lead development software and services firm, providing web-based software solutions for increasing the number and quality of leads for businesses across the globe. Headquartered in Centerville, MA, the company works with companies to engage target customers in a Trusted Advisor relationship and establish an "electronic dialogue" that will track and report individual activities and interest levels. Clients include CapitalOne Auto Finance, Linmar Systems, and Broadlane.