Receive best-practice solutions by taking the Integrated Marketing Communications Improvement Bluepr

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 30, 2004 -- Centerville, MA, December 2004 - Marketing Advocate Inc. has launched a free integrated marketing communications self-assessment designed to improve the impact and integration of marketing communications investments for sales and marketing professionals.

The assessment takes approximately three minutes to complete and will provide an immediate communications refinement strategy blueprint for advertising, promotions, public relations, sponsorship, and affinity marketing activities. Additionally, the blueprint will help develop a detailed plan to integrate both on and offline marketing mix strategies into target communications plan to increase awareness, interest, trial and repeat. �This tool is an invaluable resource to help marketers and advertising executives improve communications ROI�, says Marketing Advocate CEO, Gary Morris.

About Marketing Advocate:

Marketing Advocate Inc. is a lead development software and services firm, providing web-based software solutions for increasing the number and quality of leads for businesses across the globe. Headquartered in Centerville, MA, the company works with companies to engage target customers in a Trusted Advisor relationship and establish an "electronic dialogue" that will track and report individual activities and interest levels. Clients include CapitalOne Auto Finance, Linmar Systems, Air products, Broadlane, and Others.