Six Sigma for Manufacturer�s Websites: Measuring Sales Effectiveness

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 30, 2004 -- Six Sigma is a disciplined, data driven approach and methodology for eliminating defects (driving towards six standard deviations between the mean and the nearest specification limit) in any process -- from manufacturing to transactional and from product to service.

The statistical representation of Six Sigma describes quantitatively how a process is performing. To achieve Six Sigma, a process must not produce more than 3.4 defects per million opportunities. A Six Sigma defect is defined as anything outside of customer specifications. A Six Sigma opportunity is then the total quantity of chances for a defect.
Until now, these Six Sigma principles and methodologies have not been applied to manufacturers� websites. According to Corey Wenger, President of Key Position Website Marketing (www.key-position.com), �This Six Sigma methodology is a way to quantify the effectiveness of a manufacturer�s website in lead generation and conversion to sales.�
Key-Position Web Marketing develops Lean Manufacturing processes to evaluate the degree to which the manufacturer�s website achieves the intended goal, while examining every avenue to drive increase targeted traffic to the site.

On average, Key-Position�s clients experience sales increases of 200% + in qualified web-generated sales leads through this Lean Manufacturing process.