Six Sigma for Manufacturer’s Websites: Measuring Sales Effectiveness

December 30, 2004 (Press Release) -- Six Sigma is a disciplined, data driven approach and methodology for eliminating defects (driving towards six standard deviations between the mean and the nearest specification limit) in any process -- from manufacturing to transactional and from product to service.
The statistical representation of Six Sigma describes quantitatively how a process is performing. To achieve Six Sigma, a process must not produce more than 3.4 defects per million opportunities. A Six Sigma defect is defined as anything outside of customer specifications. A Six Sigma opportunity is then the total quantity of chances for a defect.
Until now, these Six Sigma principles and methodologies have not been applied to manufacturers’ websites. According to Corey Wenger, President of Key Position Website Marketing (www.key-position.com), “This Six Sigma methodology is a way to quantify the effectiveness of a manufacturer’s website in lead generation and conversion to sales.”
Key-Position Web Marketing develops Lean Manufacturing processes to evaluate the degree to which the manufacturer’s website achieves the intended goal, while examining every avenue to drive increase targeted traffic to the site.

On average, Key-Position’s clients experience sales increases of 200% + in qualified web-generated sales leads through this Lean Manufacturing process.