Simple Steps Can Help Companies Sell More Product During a New Launch

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(Free-Press-Release.com) January 5, 2005 -- Expert Encourages Strategic Planning and Provides �How-To� Hand-Outs


FAIRLAWN, OHIO (January 5, 2005) � Marketing expert, Christine Brown, recently offered ten essential steps for marketing a new product to a group of entrepreneurs at STAPLES. The presentation was part of the Fall 2004 Small Business Workshop Series developed by Norma Rist CEO Consulting in conjunction with the STAPLES retail stores.

�I found her checklists, specific examples and worksheets to be most helpful to me in my work,� said Katherine Lindberg, founder of The Wild Bon Bon. �Chris Brown is passionate about her work and very knowledgeable with �do-able� resources for everyone.�

Consultant R. Kristinan described the workshop content as, �very helpful� and would especially recommend the marketing workshop to others who need a �very good background before starting a business.�

Brown stressed the importance of developing a strategic plan that targets each customer in the channel of distribution as well as crafting a marketing message that focuses on the benefits the customer. She provided a series of �How-To� informational handouts with provide practical tips to implement the marketing plan. To receive your copy of the handouts, go to www.resources-results.com, click on �contact� and fill out the inquiry form.

Chris Brown, president of Marketing Resources & Results, has over 20 years of marketing experience. Founded in 1998, Marketing Resources & Results helps businesses introduce new products and build their brands by providing innovative, cost-effective marketing solutions. A few of the services offered include: customized marketing plans, market research, sales presentations, public relations and direct mail programs. Marketing Resources & Results has helped more than 30 companies bring new products to the market, increase their marketing effectiveness, and develop strong marketing programs. Form more information call 330-656-9793 or visit www.resources-results.com