Advertising Balloons Work Overtime for Restaurants.

January 25, 2005 (Press Release) -- The restaurant business is tremendously competitive. Any medium that can attract new customers at a lower cost is sure to attract the attention of the industry also. Many restaurants from large national chains to the single location operator are starting to look at the return created by using advertising balloons.

Advertising balloons come in three basic types: helium advertising balloons, cold-air advertising balloons, or advertising inflatables and sealed-air advertising balloons.

Helium advertising balloons can come in many shapes, sizes, and colors. One day in Phoenix, Arizona we saw helium advertising balloons that were round, hot-air balloon shape, blimp shape and a giant angel shape balloon. Many restaurants have their logos on the advertising balloons and helium advertising blimps.

Cold-air advertising balloons are those giant character or product replicas that you see on the ground or setting on the roof of a restaurant or other business. Cold-air balloons originated because advertisers wanted to have a giant hot-air balloon to bring attention to their business but the costs were prohibitive. A hot-air balloon usually costs $400-$600 per hour to rent where a cold-air advertising balloon can rent for $600 per week and you don’t need a FAA certified pilot. Cold-air balloons come in almost any shape and size you can imagine. Johnny Mulder of Arizona Balloon Company, www.arizonaballoon.com, says that his company has over 300 cold-air advertising balloons in stock. The most popular cold-air advertising balloons are, according to Mulder at www.arizonaballoon.com, Gorilla advertising balloons, Eagle advertising balloons, Uncle Sam advertising balloons, red tag advertising balloons, Santa advertising balloons, gold tag advertising balloons, Zilla monster advertising balloons, and regular balloon shape advertising balloons. Restaurateurs use almost every shape and size cold-air advertising balloons from seasonal to the outrageous.

Sealed air advertising balloons are the ones you see inside restaurants usually. They are smaller and usually used as point-of-purchase displays.

Restaurateurs have found that dollar for dollar the use of advertising balloons can increase the bottom line without the use of coupons or free offers. Many national and international restaurant chains are now incorporating advertising balloons into their media buys. When they need an instant promotion an advertising balloon is the right ticket.

###