Payment Efficiencies Not Carried Through to Manufacturer’s Websites

February 6, 2005 (Press Release) -- Last December, price optimization specialist Metreo released the latest component of its flagship Smart Pricing Suite, adding a "pricing intelligence" application designed to offer pricing-specific analytics to manufacturing and distribution companies who want to measure the pricing performance of products, customers and channels, yet according to Corey Wenger, President of Key Position Website/SEO Marketing (www.key-position.com),”The vast majority of the enterprises will not apply these principles to their manufacturing websites.”
Six Sigma is a disciplined, data driven approach and methodology for eliminating defects (driving towards six standard deviations between the mean and the nearest specification limit) in any process -- from manufacturing to transactional and from product to service.
Until now, these Six Sigma principles and methodologies have not been applied to manufacturers’ websites. Wenger insists, “The Six Sigma methodology is a way to quantify the effectiveness of a manufacturer’s website in lead generation and conversion to sales.”
Key-Position Web Marketing develops Lean Manufacturing processes to evaluate the degree to which the manufacturer’s website achieves the intended goal, while examining every avenue to drive increase targeted traffic to the site.

On average, Key-Position’s clients experience sales increases of 200% + in qualified web-generated sales leads through this Lean Manufacturing process.


Contact: Corey Wenger
Key Position Web Marketing
800-276-7959
Corey@key-position.com