TeliaSonera Finland, rolls out new ring back tone service, Sonera Theme Music (Tunnari)

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 14, 2005 --

Munich, Helsinki, 14 February 2005 � After successful implementations of its ring back tone service for mobile carriers across Europe, the European Computer Telecoms Group (ECT) was recently awarded the contract for TeliaSonera Finland�s new service, Sonera Theme Music (Tunnari) in a competitive bidding process. The ECT Group, Europe�s market leader for intelligent value-added services, provided the solution for the new service with customised user and network interfaces with the shortest possible time-to-market and highest possible cost-efficiency. The new service allows Sonera�s mobile customers in Finland to replace the traditional ring back tone � the sound heard by the caller � with a personalised sound file.

With the ECT Ring Back Tone Application, mobile customers can choose various songs, jokes or other sounds played to the person who calls them, while they also hear the familiar ring back tone. The service works regardless of who calls. All Sonera mobile phone customers can use the service. The new service including a complete demonstration of the web interface can be seen at www.soneraplaza.fi/mobiili/kuvataanet

The Sonera Theme Music Service � or Tunnari in Finnish � is being offered at a monthly fee of EUR 1.90, with each ring back tone priced at EUR 1.95. The service comprises nearly 50 tunes of different types. All tunes acquired are automatically saved in a tone library from where they can be easily retrieved and used again.

Mobile customers can set up to 20 caller groups, and every group may have a maximum of 30 fixed-line or mobile phone customers. Via the service�s web site, subscribers can also buy music and create and edit caller groups. Furthermore, they can send toll-free text messages to inform the people in their caller groups that they � the subscribers of the service � have selected a special ring back tone for them.

�I am pleased that Finland�s largest carrier is banking on our technology for this new service and I am looking forward to continuing our strong cooperation with TeliaSonera Finland,� said Dr. Marshall E. Kavesh, CEO and cofounder of ECT. �The Nordics are known to be one of the most innovative regions for new technologies and services � also a reason, why Scandinavia is one of our fastest growing markets,� Kavesh added.

The ECT Group offers an easily customized and scalable solution for the ring back tone service, having realized several successful projects with major carriers across Europe, including Vodafone D2 in Germany, Tele2/Comviq in Sweden and Omnitel in Lithuania. The solution includes network interfaces for post-paid and prepaid billing and provisioning, a statistics package as well as a content provider interface.

The ECT Ring Back Tone Application allows operators to market the service together with one or several content providers, who by their own-branded web portals serve as indirect sales channels and contribute to the commercial success of the new service. The mobile user can set the ring back tones based on the person calling as well as the time of day and date. Subscribers can buy and configure their personalised ring back tones over a wide variety of user interfaces, including the Internet, WAP, interactive voice response (IVR), and SMS.