Focus group ascertains that Goboards is at least eighty times more effective in reaching consumers than static marketing. As Galileo said “it moves”
February 15, 2005 (Press Release) --
Athens, Greece - For Immediate Release - Goboards International SA, Athens, Greece, is pleased to announce the launch of its worldwide patented continuous motion outdoor billboard, city light and indoor column advertising solution.
The Goboards concept is based on the movement of a rotated background image, combined with a stable foreground theme. The internal mechanism of the medium is totally innovative means of advertising both indoors and outdoors.
Nikos Tsakonas, President of Goboards International, said “We have been flooded with calls for this product. It is clearly a unique form of getting your message across, either as outdoor advertising or as an indoor sales board. We have analyzed the consumer reaction to our form of continuous motion advertising compared to static advertising and found that it has at least eighty times more impact.”
“We have tested the effectiveness of the boards by installing them in strategic locations such as Bologna, Milano, and Taipei International Airport. Sustained awareness, brand recognition and cost effectiveness are just a few of the advantages of Goboards.” says Manos Ioannidis, Executive Director of International Sales.
For advertisers, the goboards provide a means to realize a greater return on investment. For media owners, it can boost profits by upgrading existing static displays to more effective Goboards displays thereby adding innovation and flexibility.
Goboards International SA is a company that holds the exclusive rights to the worldwide goboardstm brand continuous motion advertising medium. The company was established in Greece in 1999. www.goboards.gr
The Goboards concept is based on the movement of a rotated background image, combined with a stable foreground theme. The internal mechanism of the medium is totally innovative means of advertising both indoors and outdoors.
Nikos Tsakonas, President of Goboards International, said “We have been flooded with calls for this product. It is clearly a unique form of getting your message across, either as outdoor advertising or as an indoor sales board. We have analyzed the consumer reaction to our form of continuous motion advertising compared to static advertising and found that it has at least eighty times more impact.”
“We have tested the effectiveness of the boards by installing them in strategic locations such as Bologna, Milano, and Taipei International Airport. Sustained awareness, brand recognition and cost effectiveness are just a few of the advantages of Goboards.” says Manos Ioannidis, Executive Director of International Sales.
For advertisers, the goboards provide a means to realize a greater return on investment. For media owners, it can boost profits by upgrading existing static displays to more effective Goboards displays thereby adding innovation and flexibility.
Goboards International SA is a company that holds the exclusive rights to the worldwide goboardstm brand continuous motion advertising medium. The company was established in Greece in 1999. www.goboards.gr
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