Restaurants Get Help with Virtual PR Programme

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The Restaurant PR Company launches 30 day online training programme to teach restaurants how to handle their own PR and marketing.
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March 7, 2005 (Press Release) -- The Restaurant PR Company Launches 30 Day Programme

March 2005 sees the launch of www.therestaurantprcompany.co.uk, a new virtual PR company specialising in offering online PR training to restaurants, helping the learn how to invite reviewers, get into good food guides, attract attention and ultimately gain more customers.

Hiring professional PR help can cost upwards of £1000 per month. Instead, The Restaurant PR Company offers a 30 day programme which shows restaurant owners and managers, as well as bar and hotel owners, how to get PR coverage for their restaurant, and build their establishment’s reputation.

So many restaurants try to get publicity, but end up frustrated when it takes a while to see the results. This programme helps those in the hospitality industry to hone in on what matters, getting their name into both local and national press – and even radio and TV.

Currently priced at only £150, the ecourse consists of 30 daily email segments, where the nitty gritty of how to promote your restaurant is broken down in easy to understand language. It covers such topics as finding your WOW! Factor - identifying what is so special about your restaurant and what will get the press to visit, how branding can help you, and how to handle reviewers as well as helping restaurants come to term with the one tool that will build customer loyalty and get them to do your marketing for you – and it has nothing to do with food, ambience or service.

By the end of the programme restaurant owners will:
• See customer numbers rising as word starts spreading.

• Be more able to fill quieter periods, be they lunch times or early evenings.

• Have reviewers visiting the restaurant.
• See their establishment’s name in magazines, newspapers and on the web.

• Have built up a relationship with local press and radio.

• Have a strategy for a campaign that can be used over and over again.

• See much more repeat business, with customers doing PR for you!

• Know how to grasp PR opportunities as they arise.

The 30 day Promote Your Restaurant programme has been put together by Paula Gardner, owner of www.doyourownpr.com and a past restaurant PR consultant, with clients such as Soho’s L’Escargot and The O Bar. Her Do Your Own PR general business ecourses have received fantastic testimonials and Promote Your Restaurant is Paula’s eagerly awaited programme tailored specifically for restaurants.

Paula Gardner is also the author of Get Noticed: How To Dramatically Raise Your Small Business Profile in 30 days or less, published by Lean Marketing Press.

For more information on The Restaurant PR company please contact us on 0208 539 2197, or visit www.therestaurantprcompany.co.uk.


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