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News Archive > 2005 > Mar > 7
Los Angeles company launches new fashion trend with leather rings branded with words called the SoulRing along with leather bracelets (HeartBand & X-Band) all with motivational stories.
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March 7, 2005 (Press Release) -- SoulRings® are locally-made comfortable leather rings embossed with popular words that can be combined to form personalized phrases. Unlike anything on the market and featuring words like “Love, Free, Spirit, True, Luck, Star and Karma,” they come in eight different finger sizes in vogue leather colors. The SoulRing® is designed to strengthen one=s soul and inspire them once they’ve chosen a word that ‘speaks’ to them. The HeartBand™ leather bracelet features an inlaid leather heart and is meant to awaken a woman’s intuition and arouse her love. The X-Band™ leather bracelet is scored with an intricately die-cut X symbolizing ‘exploding star’ power and can help harness human spirit. The motivational product company, West Los Angeles-based Fashion Universe, Inc., also offers custom words, phrases and designs.

Designer and experienced product developer Vic Beer says, “The earthy leather rings branded with colorful words are a new way for people to express themselves. You can use them to inspire, express, connect or just for fun.@ A Colorado couple recently exchanged SoulRings® at their wedding ceremony.

The SoulRing®, HeartBand™ and X-Band™ are available in California at the following locations: in Santa Monica at Fred Segal, California Pink Ice on the Promenade, Fito Unique Gifts on Main Street, Jacqueline Jarrot in the Beverly Center and the Sherman Oaks Fashion Square, Planet Blue Kids in Malibu and Stuff @ the Morongo Casino Resort in Cabazon. Retail price is around $10 for the SoulRing® and $25 for the HeartBand™ and X-Band™.
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For more information:

Fashion Universe, Inc.
11664 National Blvd., #411
Los Angeles, CA 90064
Phone: 866-331-RING (7464)
Fax: (310) 477-9744
E-Mail: Sales@TheSoulRing.com
URL: www.TheSoulRing.com

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Publisher: Fashion Universe, Inc. / Duane B.




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