Verification Adds Value To Adult

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 14, 2005 -- Barcelona, Spain & CTIA< New Orleans, LA. March 14th. Initiatives by UK mobile carriers to install age verification procedures and limit unauthorized access to adult entertainment are actually benefiting the demand for content and ensuring a long-term future for the industry as a whole according to erotic service provider Cherrysauce.

Initiatives from a number of mobile network operators to block access to adult rated content was seen by some industry analysts and media commentators as a major setback to the emerging mobile erotica sector, however the reality, for Cherrysauce at least, has been very different, with the number of users from these networks continuing to grow.

�We were obviously concerned when Vodafone announced that it would be automatically barring +18 mobile services last year, says Julia Dimambro, the managing director of Cherrysauce, �However what we have seen since implementation is an extremely positive consumer response.�.

Cherrysauce believes that the robust age verification platforms are providing the framework for a stable, successful and long-term future for the industry as a whole. A secure and well-managed entry point to mobile erotica provides three vital factors to the industry:

� It allows consenting adults to access the content they want � a point which has often been overlooked in the past.
� The mobile industry is creating one of the first properly regulated channels for adult entertainment.
� The trusted access points are increasing consumer confidence in providing personal information to access adult services.

�As a responsible company Cherrysauce has rated its content in line with UK regulations since it launched in 2003,� says Dimambro. �However, since the carrier controls have come in, it has given consumers confidence they are accessing a certified and regulated environment, which adheres to all of the appropriate policies and laws. As a result, it is gaining the attention of a new and expanded mobile audience, who feel more comfortable in this environment than on the unregulated Internet.�

The fact that the number of users is growing, even after the introduction of content filtering systems, proves that mobile consumers act very differently to those on the Internet. Mobile users are demonstrating a willingness to provide personal details within a trusted environment and actively seek out content to suit their tastes.

Recent market research* has indicated that the mobile erotica industry will make over $1BN in 2005. However it remains a sensitive subject in many territories. Cherrysauce believes that the UK initiatives will demonstrate to regulators and legislators worldwide that there ARE responsible ways of catering to the consumer demand in this medium and providing secure and reliable measures to ensure that mobile erotica is only accessible to a verified, consenting adult audience.

For more information visit: www.cherrybusiness.com
ENDS

CONTACTS:
Business Development
Julia Dimambro
Cherry Media
E:julia@cherrysauce.com

Media
Brian Baglow
Indoctrimat PR
E: brian@indoctrimat.com
M: +44 (0) 7747 792247



* Juniper Research - Mobile Adult: Text, Images & Video - February 2005.