Cleverlearn Ltd. announces that its new edutainment product called Movielearn is due for release to the market soon. Movielearn integrates its English learning application into movies in DVD format.
March 23, 2005 (Press Release) --
Hong Kong, March 24, 2005 -- Can anyone learn English by watching movies?
Not just because something fun and entertaining cannot have its educational purpose. Movielearn (http://www.movielearn.com), the latest breakthrough product from your leading English learning solutions provider, Cleverlearn Ltd., infuses the luxury of entertainment into the English learning process.
Movielearn, which comes in DVD format, does away with the structured language instruction program by introducing a more interactive approach to help students improve their English skills while watching their favorite Hollywood movie.
Movielearn is currently being patented.
“This is what Movielearn is all about: enjoyable as it is instructive,” says Joe Mercado, Cleverlearn’s Chief Executive Officer. “Movielearn is built on the idea that watching a film, like reading a novel, exposes the student to language, and in this case, English. However, it is the language in a real life situation, language that is spoken in everyday life.”
He further explains, “In a movie, you can see the expressions on the actors’ faces as they speak. You can hear how words are spoken to convey their emotions or feelings. And Movielearn certainly does more than that.”
Movielearn uses the English subtitles of movies and enables the English learner to either watch the movie or use it as a learning tool. Using a DVD player or a home computer (equipped with a DVD player), the student may pause at any word or phrase they do not understand and ask for a definition, pronunciation, explanation, or translation into their native language.
Movielearn explains colloqualisms, idioms, slang, and technical jargon in the movie dialogue. Thus, the student is immersed in conversational English in a manner that provides rich context and high retention.
Movielearn can be used as a teaching aid, a vocabulary builder, and a pronunciation guide, with its easy-to-use features. And because it is so versatile, you can use it in a classroom setting, a multimedia lab, an institution’s computer network, or play it on your home computer equipped with a DVD player.
Order your Movielearn DVD now and get the first 2 movies for a very special price. For inquiries, email us at info@movielearn.com, or contact Susan MacDonald at:
2/F Beautiful Tower Group,
74-77 Connaught Road Central,
Central, Hong Kong
Tel: +852 2545 7006
Fax: +852 2850 5365
Efax: +1 212 208 3071
To know more about this product, visit www.movielearn.com.
About Cleverlearn
Founded in 1999 in Santa Monica, California, USA, Cleverlearn Ltd. is a leading provider of English learning solutions focused on addressing the problems that today’s professionals have to hurdle in picking up English as a second language. Cleverlearn leverages the widespread use of technology in modern everyday life by working across multiple platforms - from web to mobiles, from PDAs to movie DVDs - to deliver and reinforce English instruction. The company is headquartered in Hong Kong to be closer to the growing Asian markets, while it continues to serve people worldwide with its cutting-edge learning tools and services. For more information on the company, visit www.cleverlearn.com.
Not just because something fun and entertaining cannot have its educational purpose. Movielearn (http://www.movielearn.com), the latest breakthrough product from your leading English learning solutions provider, Cleverlearn Ltd., infuses the luxury of entertainment into the English learning process.
Movielearn, which comes in DVD format, does away with the structured language instruction program by introducing a more interactive approach to help students improve their English skills while watching their favorite Hollywood movie.
Movielearn is currently being patented.
“This is what Movielearn is all about: enjoyable as it is instructive,” says Joe Mercado, Cleverlearn’s Chief Executive Officer. “Movielearn is built on the idea that watching a film, like reading a novel, exposes the student to language, and in this case, English. However, it is the language in a real life situation, language that is spoken in everyday life.”
He further explains, “In a movie, you can see the expressions on the actors’ faces as they speak. You can hear how words are spoken to convey their emotions or feelings. And Movielearn certainly does more than that.”
Movielearn uses the English subtitles of movies and enables the English learner to either watch the movie or use it as a learning tool. Using a DVD player or a home computer (equipped with a DVD player), the student may pause at any word or phrase they do not understand and ask for a definition, pronunciation, explanation, or translation into their native language.
Movielearn explains colloqualisms, idioms, slang, and technical jargon in the movie dialogue. Thus, the student is immersed in conversational English in a manner that provides rich context and high retention.
Movielearn can be used as a teaching aid, a vocabulary builder, and a pronunciation guide, with its easy-to-use features. And because it is so versatile, you can use it in a classroom setting, a multimedia lab, an institution’s computer network, or play it on your home computer equipped with a DVD player.
Order your Movielearn DVD now and get the first 2 movies for a very special price. For inquiries, email us at info@movielearn.com, or contact Susan MacDonald at:
2/F Beautiful Tower Group,
74-77 Connaught Road Central,
Central, Hong Kong
Tel: +852 2545 7006
Fax: +852 2850 5365
Efax: +1 212 208 3071
To know more about this product, visit www.movielearn.com.
About Cleverlearn
Founded in 1999 in Santa Monica, California, USA, Cleverlearn Ltd. is a leading provider of English learning solutions focused on addressing the problems that today’s professionals have to hurdle in picking up English as a second language. Cleverlearn leverages the widespread use of technology in modern everyday life by working across multiple platforms - from web to mobiles, from PDAs to movie DVDs - to deliver and reinforce English instruction. The company is headquartered in Hong Kong to be closer to the growing Asian markets, while it continues to serve people worldwide with its cutting-edge learning tools and services. For more information on the company, visit www.cleverlearn.com.
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