Businesses are encouraging the users to participate in their own languages and provide consumer insight to the service providers” said Dr. Hansa Deep, President, DeepTrans Inc. (www.deeptrans.com)
March 27, 2005 (Press Release) --
She strongly believes that global cultural values are assisting the markets to create successful products and brands. IBM, Hewlett-Packard, Delta Airlines, American Family Insurance, American Cancer Society, Ross, AT&T, Sprint, Wells Fargo, New California Media, Lucent Technologies and British Airways and lot of other leading companies are using local languages to popularize their products and services.
She observed that consumer and industrial surveys, translation of questionnaires specific to target audience, customer satisfaction studies and public opinion interviews conducted in the native language of the participants have a better response rate.
A linguist by profession, Dr. Deep has researched and surveyed marketplaces covered by different languages and prepared an illustrative list published at deeptrans.com. The site has brief notes on the history and development of various languages, their speakers, their land and the script. This information, though illustrative, will help the businesses to decide their language needs for a successful interaction in the desired market place.
She observed that consumer and industrial surveys, translation of questionnaires specific to target audience, customer satisfaction studies and public opinion interviews conducted in the native language of the participants have a better response rate.
A linguist by profession, Dr. Deep has researched and surveyed marketplaces covered by different languages and prepared an illustrative list published at deeptrans.com. The site has brief notes on the history and development of various languages, their speakers, their land and the script. This information, though illustrative, will help the businesses to decide their language needs for a successful interaction in the desired market place.
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