PharmaWay to provide end-to-end brand, field and trade support services and solutions to pharmaceutical, medical device and biotech companies.
March 29, 2005 (Press Release) --
West Caldwell, N.J. — The Corporate Communications Group (CCG) today announces the launch of PharmaWay, a company focused on providing pharmaceutical, medical device and biotech companies with brand, field, and trade support and solutions.
“With more responsibility continuously being placed on pharmaceutical sales, marketing and trade operations staff, there is a growing need for industry-specific support companies that can provide comprehensive solutions,” said James E. Pinkin, CEO of PharmaWay and The Corporate Communications Group. “PharmaWay provides fully customized, flexible solutions that are designed to explicitly fit the needs of our healthcare customers, while ensuring full compliance with the regulations governing the health care community.”
Although PharmaWay’s focus is solely on serving the pharmaceutical, biotech and health care industries, it is backed by CCG and its management team. CCG has more than 40 years of experience in supporting small, mid-size and Fortune 1000 companies with customer-focused marketing solutions, including many in the pharmaceutical space. Headquartered in West Caldwell, N.J., PharmaWay has more than 200 subject matter experts/employees, is FDA and DEA approved, and is accredited as fully process compliant with the cGMP, PDMA and HIPAA regulations.
“PharmaWay is unique in that it enables clients to use some or all of our services in order to create their own customized programs that meet their specific needs,” Pinkin explained. “Clients will have one contact within PharmaWay, no matter how many services they are using — whether they are launching a new product, co-marketing or even supporting a mature brand.”
To meet the varying needs of all health care clients, PharmaWay offers a large array of services separated into three core areas of expertise: brand, field sales support and trade support.
“PharmaWay fills an unmet need in the pharmaceutical industry,” Pinkin said. “Because all of our services are under one roof and never outsourced, PharmaWay is in an excellent position to deliver accurate and timely results that help our customers implement their objectives in a focused, professional and cost-efficient manner.”
To learn more or to see a complete list of services, visit PharmaWay’s Web site at pharmaway.com, or call 973-830-2500.
“With more responsibility continuously being placed on pharmaceutical sales, marketing and trade operations staff, there is a growing need for industry-specific support companies that can provide comprehensive solutions,” said James E. Pinkin, CEO of PharmaWay and The Corporate Communications Group. “PharmaWay provides fully customized, flexible solutions that are designed to explicitly fit the needs of our healthcare customers, while ensuring full compliance with the regulations governing the health care community.”
Although PharmaWay’s focus is solely on serving the pharmaceutical, biotech and health care industries, it is backed by CCG and its management team. CCG has more than 40 years of experience in supporting small, mid-size and Fortune 1000 companies with customer-focused marketing solutions, including many in the pharmaceutical space. Headquartered in West Caldwell, N.J., PharmaWay has more than 200 subject matter experts/employees, is FDA and DEA approved, and is accredited as fully process compliant with the cGMP, PDMA and HIPAA regulations.
“PharmaWay is unique in that it enables clients to use some or all of our services in order to create their own customized programs that meet their specific needs,” Pinkin explained. “Clients will have one contact within PharmaWay, no matter how many services they are using — whether they are launching a new product, co-marketing or even supporting a mature brand.”
To meet the varying needs of all health care clients, PharmaWay offers a large array of services separated into three core areas of expertise: brand, field sales support and trade support.
“PharmaWay fills an unmet need in the pharmaceutical industry,” Pinkin said. “Because all of our services are under one roof and never outsourced, PharmaWay is in an excellent position to deliver accurate and timely results that help our customers implement their objectives in a focused, professional and cost-efficient manner.”
To learn more or to see a complete list of services, visit PharmaWay’s Web site at pharmaway.com, or call 973-830-2500.
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