The goal for the 20-minute DVD is unprecedented: Distribute a free copy to every public, private, and alternative school in the country (with a fifth grade or higher).
April 13, 2005 (Press Release) --
Natural High 2
Riding the drug-free wave into every school in America
Foundation delivers new anti-drug message to 114,000 schools.
LA JOLLA, Calif., May 5, 2005 – Sundt Memorial Foundation will be sending free copies of its latest substance abuse video, Natural High 2 – Riding the Drug-Free Wave to 50,000 schools across the country on May 5th. The video features action sports champions and Hip Hop dancers who share powerful stories about what it's like to lead a fun, exciting, and successful life without drugs or alcohol.
The goal for the 20-minute video is unprecedented: Distribute a free copy to every public, private, and alternative school in the country (with a fifth grade or higher). Last September, the Foundation sent 15,000 videos to schools in the western United States. After sending out 50,000 videos today and another 49,000 in September in advance of Red Ribbon Week, the Foundation will achieve its goal of sending Natural High 2 to 114,000 schools with the hope of reaching 31,000,000 kids.
Tony Hawk, 12-time world skateboard champion, is the host of the video. It also showcases Gretchen Bleiler, champion snowboarder; Travis Pastrana, motocross stunt champion; Laird Hamilton, surfing legend; Wendy Fisher, extreme skier champion; Hip Hop sensation "Mr. Wiggles," and many more.
Barry McCaffrey, former Drug Czar under President Clinton, applauds the video. He says, "A superb video. If you show your kids only one substance abuse prevention video this year, make it Natural High 2. Your young people will remember."
Teachers are also praising the video. “Natural High 2 kept their attention and sparked true life circumstances students have faced.” “I showed the video to 5th and 6th graders and used it for Red Ribbon Week—it was a great way to reinforce anti-drug messages without having to teach an entire anti-drug unit.”
The Foundation's president knows what works because he's been fine-tuning the approach for more than a decade. “We use the same top athletes and role models Madison Avenue uses to sell tennis shoes and soft drinks to create compelling, “cool,” and positive messages to steer kids clear of drug and alcohol use,” says Jon Sundt, who started the Sundt Memorial Foundation in 1994, after two of his brothers died of substance abuse.
The interactive DVD and DrugFreeWave.com offer free, comprehensive discussion guides that go along with Natural High 2. They can be used to stimulate thought-provoking discussions with students, and teachers can use them as tools in their literacy programs. Also included: fact sheets, useful resources, and crisis hotline numbers.
# end #
Foundation Contact:Tom Iselin
Phone: (208) 726-8150; tom@DrugFreeWave.com
Riding the drug-free wave into every school in America
Foundation delivers new anti-drug message to 114,000 schools.
LA JOLLA, Calif., May 5, 2005 – Sundt Memorial Foundation will be sending free copies of its latest substance abuse video, Natural High 2 – Riding the Drug-Free Wave to 50,000 schools across the country on May 5th. The video features action sports champions and Hip Hop dancers who share powerful stories about what it's like to lead a fun, exciting, and successful life without drugs or alcohol.
The goal for the 20-minute video is unprecedented: Distribute a free copy to every public, private, and alternative school in the country (with a fifth grade or higher). Last September, the Foundation sent 15,000 videos to schools in the western United States. After sending out 50,000 videos today and another 49,000 in September in advance of Red Ribbon Week, the Foundation will achieve its goal of sending Natural High 2 to 114,000 schools with the hope of reaching 31,000,000 kids.
Tony Hawk, 12-time world skateboard champion, is the host of the video. It also showcases Gretchen Bleiler, champion snowboarder; Travis Pastrana, motocross stunt champion; Laird Hamilton, surfing legend; Wendy Fisher, extreme skier champion; Hip Hop sensation "Mr. Wiggles," and many more.
Barry McCaffrey, former Drug Czar under President Clinton, applauds the video. He says, "A superb video. If you show your kids only one substance abuse prevention video this year, make it Natural High 2. Your young people will remember."
Teachers are also praising the video. “Natural High 2 kept their attention and sparked true life circumstances students have faced.” “I showed the video to 5th and 6th graders and used it for Red Ribbon Week—it was a great way to reinforce anti-drug messages without having to teach an entire anti-drug unit.”
The Foundation's president knows what works because he's been fine-tuning the approach for more than a decade. “We use the same top athletes and role models Madison Avenue uses to sell tennis shoes and soft drinks to create compelling, “cool,” and positive messages to steer kids clear of drug and alcohol use,” says Jon Sundt, who started the Sundt Memorial Foundation in 1994, after two of his brothers died of substance abuse.
The interactive DVD and DrugFreeWave.com offer free, comprehensive discussion guides that go along with Natural High 2. They can be used to stimulate thought-provoking discussions with students, and teachers can use them as tools in their literacy programs. Also included: fact sheets, useful resources, and crisis hotline numbers.
# end #
Foundation Contact:Tom Iselin
Phone: (208) 726-8150; tom@DrugFreeWave.com
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