April 18, 2005 (Press Release) --
04/12/05 – mobileStorm today released the first upgrade of its new core platform, Stun! as well as new training/consulting packages. The new build, Stun! 2.05 addresses several important new features that will help current and potential customers gain even more control of their digital messaging strategies. Key features include the following:
Confirm (Double Opt-In) Subscribers – A key component of maintaining maximum deliverability and integrity of your database is to ensure that your subscribers have requested to receive your messages. This can now be easily achieved with Stun's Confirm Subscribers process, which allows customers to send a message to either a portion of or their complete database asking the users to confirm their subscriptions. Those that do are automatically added to the database. Those that do not are given one more chance to do so and if they do not respond to either message, are dropped from the database. The end result is a streamlined database that can yield a much higher response rate and protect customers from being labeled as a spammer.
Do Not Mail List – Being a responsible digital marketer requires you to be vigilant in making sure anyone who no longer wishes to receive your messages is removed as quickly as possible. However, when your list is in the tens of thousands, it can be hard to make sure such requests are honored. Stun! 2.05 adds a new tool to help do this via the Do Not Mail List. This feature allows you to add email addresses, landline, cell phone and fax machine numbers that will be permanently blocked from receiving any future messages. It can be used not only for users that have complained about receiving your messages but also to block competitors from adding their addresses to your lists as well.
Enhanced Template Editor – Stun! 2.05 features an entirely new, enhanced template editor to give you even more features when creating a message in the system. Now you have the ability to create more complex messages from scratch (including inserting Flash and media objects) as well as using our existing templates. Other changes include the ability to add frames/tables, view the HTML coding of the message, plain text option (for those subscribers that cannot receive HTML emails) and Undo/Redo option to correct mistakes.
Image Library – Stun! 2.05 now gives each client 2 Megabytes of data storage in an image library, which can be accessed as part of the new Template Editor. The library enables customers to store common images, such as logos, pictures or graphics that need to be access for multiple mailings. Additional storage space can be included for an additional fee.
For more information or to sign up for the service go to www.stun1.com
Confirm (Double Opt-In) Subscribers – A key component of maintaining maximum deliverability and integrity of your database is to ensure that your subscribers have requested to receive your messages. This can now be easily achieved with Stun's Confirm Subscribers process, which allows customers to send a message to either a portion of or their complete database asking the users to confirm their subscriptions. Those that do are automatically added to the database. Those that do not are given one more chance to do so and if they do not respond to either message, are dropped from the database. The end result is a streamlined database that can yield a much higher response rate and protect customers from being labeled as a spammer.
Do Not Mail List – Being a responsible digital marketer requires you to be vigilant in making sure anyone who no longer wishes to receive your messages is removed as quickly as possible. However, when your list is in the tens of thousands, it can be hard to make sure such requests are honored. Stun! 2.05 adds a new tool to help do this via the Do Not Mail List. This feature allows you to add email addresses, landline, cell phone and fax machine numbers that will be permanently blocked from receiving any future messages. It can be used not only for users that have complained about receiving your messages but also to block competitors from adding their addresses to your lists as well.
Enhanced Template Editor – Stun! 2.05 features an entirely new, enhanced template editor to give you even more features when creating a message in the system. Now you have the ability to create more complex messages from scratch (including inserting Flash and media objects) as well as using our existing templates. Other changes include the ability to add frames/tables, view the HTML coding of the message, plain text option (for those subscribers that cannot receive HTML emails) and Undo/Redo option to correct mistakes.
Image Library – Stun! 2.05 now gives each client 2 Megabytes of data storage in an image library, which can be accessed as part of the new Template Editor. The library enables customers to store common images, such as logos, pictures or graphics that need to be access for multiple mailings. Additional storage space can be included for an additional fee.
For more information or to sign up for the service go to www.stun1.com

mobileStorm released the first upgrade of its new core platform, Stun! as well as new training/consulting packages.
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