The Kiosk is pulled behind a bicycle which sell's soft drinks, chips, magazines and newspapers, while advertising for the sponsoring company.
April 29, 2005 (Press Release) --
MEDIA RELEASE
Date: March 2005
Taking Business to the People!
Micycle mobile marketing
Micycle is an eye-catching marketing concept that moves brands through busy urban centres, popular holiday towns, shopping centres, office blocks, expo centres, parks and beaches or special events and golf days, giving brands unique mobile marketing exposure, while supplying exciting job creation initiatives.
“Micycle is an innovative concept in mobile advertising and brand exposure. It presents great new opportunities for media owners and FMCG brands to generate mobile brand exposure, to promote and facilitate product sampling, to collect research data or plan mobile demonstrations.
“Micycle is ideal for expo or event owners to generate eye-catching pre-publicity, providing sponsors with added value at these events.
“Micycle is also an exciting job creation initiative: our slogan ‘Taking Business to the People’ applies not only to the innovative services provided, but also to job creation - selecting and training previously disadvantaged individuals and converting them into micro business owners.”
Promotional platforms
1. Micycle Promo
The versatile Micycle trailer is used to merchandise newsstand titles and FMCG products, with advertising space above the product display. Drive brand exposure for titles with exclusive facings; facilitate product sampling; distribute brochures and flyers; collect research data; and plan mobile demos.
2. Micycle Poster
Micycle Poster is an A-frame poster unit. Each side displays an A1 colour poster, delivering breakthrough mobile exposure to specific, agreed target audiences. This is a dynamic yet very cost effective medium.
AND
3. Customised Micycle Trailers
Micycle Trailers can be customised with corporate colours, images and brand messages.
MICYCLE FRANCHISE OPPORTUNITIES
Micycle offers business opportunities for entrepreneurs. Potential franchisees can set up a work-from-home franchise with just one MiCycle unit, or a city centre depot with 10 units.
Date: March 2005
Taking Business to the People!
Micycle mobile marketing
Micycle is an eye-catching marketing concept that moves brands through busy urban centres, popular holiday towns, shopping centres, office blocks, expo centres, parks and beaches or special events and golf days, giving brands unique mobile marketing exposure, while supplying exciting job creation initiatives.
“Micycle is an innovative concept in mobile advertising and brand exposure. It presents great new opportunities for media owners and FMCG brands to generate mobile brand exposure, to promote and facilitate product sampling, to collect research data or plan mobile demonstrations.
“Micycle is ideal for expo or event owners to generate eye-catching pre-publicity, providing sponsors with added value at these events.
“Micycle is also an exciting job creation initiative: our slogan ‘Taking Business to the People’ applies not only to the innovative services provided, but also to job creation - selecting and training previously disadvantaged individuals and converting them into micro business owners.”
Promotional platforms
1. Micycle Promo
The versatile Micycle trailer is used to merchandise newsstand titles and FMCG products, with advertising space above the product display. Drive brand exposure for titles with exclusive facings; facilitate product sampling; distribute brochures and flyers; collect research data; and plan mobile demos.
2. Micycle Poster
Micycle Poster is an A-frame poster unit. Each side displays an A1 colour poster, delivering breakthrough mobile exposure to specific, agreed target audiences. This is a dynamic yet very cost effective medium.
AND
3. Customised Micycle Trailers
Micycle Trailers can be customised with corporate colours, images and brand messages.
MICYCLE FRANCHISE OPPORTUNITIES
Micycle offers business opportunities for entrepreneurs. Potential franchisees can set up a work-from-home franchise with just one MiCycle unit, or a city centre depot with 10 units.
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