5280 Mobile, and South Beach Beverage Company (SoBe) signed a multi-year agreement that will introduce SoBe PhoneGear to fans of the world's best-tasting naturally flavored beverages.
May 3, 2005 (Press Release) --
DENVER, CO AND NORWALK, CT (MAY 5, 2005) – 5280 Mobile, and South Beach Beverage Company (SoBe) signed a multi-year agreement that will introduce SoBe PhoneGear, including SoBe action sport athletes, DJ’s, and other SoBe energized mobile products to fans of the world's best-tasting naturally flavored beverages, it was jointly announced today by Blake Fayling, President, 5280 Mobile and Dave Spinato, Manager of New Media, SoBe.
5280 Mobile will introduce SoBe PhoneGear to mobile users starting May 16th with initial offerings to include “LizTones” and “SoBe Scenes” for the mobile phone. The company also has plans to offer SoBe mobile video of their action sport athletes from Team Lizard and SoBe NoFear. SoBe currently sponsors Andy Macdonald (skateboarding), Keir Dillon (snowboarding), Ryan Sheckler (skateboarding), Phillip “Froggy” Soven (wakeboarding) and Ryan Capes (motocross world record holder). “LizTones” will include special mixes from the various SoBe DJs including DJ Rob Devz and Freddy, their official spokesman. “SoBe Scenes” will focus on the incredible feats of the Sobe sponsored extreme athletes and the Sobe lifestyle, allowing their fans to stay connected to the SoBe teams anywhere. Videos will include world record attempts, incredible stunts, and a mobile version of much of what is currently available on the www.sobebev.com website.
Loyal SoBe fans can access SoBe PhoneGear online beginning May 16 at www.sobebev.com. Users will select their mobile provider and phone model, which will enable them to select from the variety of content available. SoBe Phone Gear will also be available to SoBe fans via select carrier partners to be announced later this summer.
The companies will also work together on promotions that will utilize the unique capabilities of the mobile phone, further enabling SoBe fans to stay connected to their favorite SoBe personalities and action sport athletes.
“The wireless space is a perfect way for SoBe to interact with its fans,” said Blake Fayling, President, 5280 Mobile. “Their enthusiast consumer base is active and always on the move. Now, SoBe will be available on-the-go with SoBe energized content and promotions that fit their lifestyle.”
ABOUT 5280 MOBILE
The 5280 Mobile team has an unparalleled track record of leveraging traditional and non-traditional channels for distribution of mobile content on behalf of major brands and media companies. 5280 Mobile is able to leverage a unique blend of agency, retail, and carrier relationships to maximize the enormous potential that results from combining compelling content with mobile phones. Whether it is product placement via a carrier deck or a promotional program via a kiosk, 5280 Mobile is able to use cutting edge strategies to extend a brand’s reach. To learn more, visit www.5280mobile.com.
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5280 Mobile will introduce SoBe PhoneGear to mobile users starting May 16th with initial offerings to include “LizTones” and “SoBe Scenes” for the mobile phone. The company also has plans to offer SoBe mobile video of their action sport athletes from Team Lizard and SoBe NoFear. SoBe currently sponsors Andy Macdonald (skateboarding), Keir Dillon (snowboarding), Ryan Sheckler (skateboarding), Phillip “Froggy” Soven (wakeboarding) and Ryan Capes (motocross world record holder). “LizTones” will include special mixes from the various SoBe DJs including DJ Rob Devz and Freddy, their official spokesman. “SoBe Scenes” will focus on the incredible feats of the Sobe sponsored extreme athletes and the Sobe lifestyle, allowing their fans to stay connected to the SoBe teams anywhere. Videos will include world record attempts, incredible stunts, and a mobile version of much of what is currently available on the www.sobebev.com website.
Loyal SoBe fans can access SoBe PhoneGear online beginning May 16 at www.sobebev.com. Users will select their mobile provider and phone model, which will enable them to select from the variety of content available. SoBe Phone Gear will also be available to SoBe fans via select carrier partners to be announced later this summer.
The companies will also work together on promotions that will utilize the unique capabilities of the mobile phone, further enabling SoBe fans to stay connected to their favorite SoBe personalities and action sport athletes.
“The wireless space is a perfect way for SoBe to interact with its fans,” said Blake Fayling, President, 5280 Mobile. “Their enthusiast consumer base is active and always on the move. Now, SoBe will be available on-the-go with SoBe energized content and promotions that fit their lifestyle.”
ABOUT 5280 MOBILE
The 5280 Mobile team has an unparalleled track record of leveraging traditional and non-traditional channels for distribution of mobile content on behalf of major brands and media companies. 5280 Mobile is able to leverage a unique blend of agency, retail, and carrier relationships to maximize the enormous potential that results from combining compelling content with mobile phones. Whether it is product placement via a carrier deck or a promotional program via a kiosk, 5280 Mobile is able to use cutting edge strategies to extend a brand’s reach. To learn more, visit www.5280mobile.com.
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