Sell it on your own and owe no commissions - Real Estate Breakthrough!
May 5, 2005 (Press Release) --
“Sell it on your own and owe no commissions” is the simplest way to explain “The Risk-Free FSBO Clause” being offered exclusively by local Realtor, SERENA RIEDEL, of Long & Foster Real Estate, Lancaster, PA.
“It’s a win-win for everyone, really. There are so many buyers out there right now and not enough houses to show them. Many buyers are reluctant to purchase a home from a For Sale By Owner for various reasons and realtors are often reluctant to show their buyers homes that are marketed For Sale By Owner. I’ve found a way to make everyone happy.” explains Serena Riedel.
How does it work? “Basically, I will provide a full-service listing for the FSBO client which includes print advertising, internet marketing, MLS listing, open houses, etc., ….everything you’d expect when you list your house with a realty company. Of course, there are no upfront fees and no long term contracts. I typically will take a 30 day listing with the option to continue month by month as long as the client wishes to continue. In this hot market, it usually goes under contract pretty quickly.” She explains.
The FSBO Clause allows the For Sale By Owner to sell it on their own and owe no commissions as long as it was not a lead generated from the advertising or marketing efforts of the realty company. “So, for example, if the seller had shown the home to a potential buyer a few weeks prior to listing with Long & Foster and that buyer came back to purchase the house, there would be no commission owed. If the Seller mentioned his house was for sale to someone at work and that person ended up buying the house, again, there would be no commission owed.” Explains Serena.
It sounds like the ultimate advantage for someone looking to get the most exposure for their property. They get free advertising, which Serena claims is far superior quality to anything they could possibly afford to do on their own, as well as free internet marketing and free MLS property listing with interior & exterior photos of their home. Plus all the headaches of showing their property, hosting open houses, pre-qualifying buyers, negotiating a deal, handling inspection issues, and making sure the transaction gets to the settlement table.
What’s the catch? Chuckling as she answers, “Of course, I’m confident that I will sell it before they do!
“
“It’s a win-win for everyone, really. There are so many buyers out there right now and not enough houses to show them. Many buyers are reluctant to purchase a home from a For Sale By Owner for various reasons and realtors are often reluctant to show their buyers homes that are marketed For Sale By Owner. I’ve found a way to make everyone happy.” explains Serena Riedel.
How does it work? “Basically, I will provide a full-service listing for the FSBO client which includes print advertising, internet marketing, MLS listing, open houses, etc., ….everything you’d expect when you list your house with a realty company. Of course, there are no upfront fees and no long term contracts. I typically will take a 30 day listing with the option to continue month by month as long as the client wishes to continue. In this hot market, it usually goes under contract pretty quickly.” She explains.
The FSBO Clause allows the For Sale By Owner to sell it on their own and owe no commissions as long as it was not a lead generated from the advertising or marketing efforts of the realty company. “So, for example, if the seller had shown the home to a potential buyer a few weeks prior to listing with Long & Foster and that buyer came back to purchase the house, there would be no commission owed. If the Seller mentioned his house was for sale to someone at work and that person ended up buying the house, again, there would be no commission owed.” Explains Serena.
It sounds like the ultimate advantage for someone looking to get the most exposure for their property. They get free advertising, which Serena claims is far superior quality to anything they could possibly afford to do on their own, as well as free internet marketing and free MLS property listing with interior & exterior photos of their home. Plus all the headaches of showing their property, hosting open houses, pre-qualifying buyers, negotiating a deal, handling inspection issues, and making sure the transaction gets to the settlement table.
What’s the catch? Chuckling as she answers, “Of course, I’m confident that I will sell it before they do!
“
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