May 6, 2005 (Press Release) --
May 06, 2005. On the day of the Russian premiere of Ridley Scott’s “Kingdom of Heaven” PlayFon have partnered with Sorrent Inc., the worldwide publisher of wireless entertainment to be the exclusive Russian distributor of mobile content based on the epic motion picture. As part of the agreement, PlayFon will distribute the Java-game, images and voicetones based on the blockbuster new movie.
“Kingdom of Heaven” is an epic adventure from the director of “Alien”, “Hannibal”, “Blade Runner”, and “Gladiator”. Literally thousands of extras were used to create grandiose battle scenes. The movie brings us back to Jerusalem of the XII century, reconstructing the events between the second and third Crusades. The blockbuster features Orlando Bloom, who rose to fame after starring in the trilogy “The Lord of the Rings”. The impressive cast also includes Jeremy Irons, Edward Norton, Eva Green and Liam Neeson. In Moscow alone, the movie is showing in 60 movie-theaters.
PlayFon’s subscribers have a chance to replicate the atmosphere of “Kingdom of Heaven” on their handsets by downloading exciting mobile content. In each of the 10 levels of the Java-game players can guide two main characters Balian (Bloom) and Sibylla (Green) around the city ruins, finding citizens and safely leading them to safety.
“In the last few months PlayFon has signed several exclusive contracts with leading game developers including Sorrent, and PlayFon will continue introducing the newest wireless content from the best Hollywood movies. In the near future we see downloading a popular wallpaper or ringtone as well as playing a Java-game becoming a natural addition to traditional movie-going”, said Andrei Minakov, the head of Playfon’s Java Games department.
About PlayFon
PlayFon™, the provider of wireless entertainment, offers a wide range of services in Russia and UK. PlayFon™ is the leader in the Russian mobile games’ market listed among Top10 Russian content-providers (according to J'son and Partners).
About Sorrent, Inc.
Sorrent is a global publisher of award-winning wireless entertainment based on original and licensed properties including Atari, Viacom, Cartoon Network, FOX Sports and Twentieth Century Fox. Sorrent games are available to more than 800 million mobile subscribers via 90 carriers worldwide, across platforms including Java, BREW and i-mode.
About Fox Filmed Entertainment
One of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000, Fox Searchlight Pictures and Twentieth Century Fox Animation.
“Kingdom of Heaven” is an epic adventure from the director of “Alien”, “Hannibal”, “Blade Runner”, and “Gladiator”. Literally thousands of extras were used to create grandiose battle scenes. The movie brings us back to Jerusalem of the XII century, reconstructing the events between the second and third Crusades. The blockbuster features Orlando Bloom, who rose to fame after starring in the trilogy “The Lord of the Rings”. The impressive cast also includes Jeremy Irons, Edward Norton, Eva Green and Liam Neeson. In Moscow alone, the movie is showing in 60 movie-theaters.
PlayFon’s subscribers have a chance to replicate the atmosphere of “Kingdom of Heaven” on their handsets by downloading exciting mobile content. In each of the 10 levels of the Java-game players can guide two main characters Balian (Bloom) and Sibylla (Green) around the city ruins, finding citizens and safely leading them to safety.
“In the last few months PlayFon has signed several exclusive contracts with leading game developers including Sorrent, and PlayFon will continue introducing the newest wireless content from the best Hollywood movies. In the near future we see downloading a popular wallpaper or ringtone as well as playing a Java-game becoming a natural addition to traditional movie-going”, said Andrei Minakov, the head of Playfon’s Java Games department.
About PlayFon
PlayFon™, the provider of wireless entertainment, offers a wide range of services in Russia and UK. PlayFon™ is the leader in the Russian mobile games’ market listed among Top10 Russian content-providers (according to J'son and Partners).
About Sorrent, Inc.
Sorrent is a global publisher of award-winning wireless entertainment based on original and licensed properties including Atari, Viacom, Cartoon Network, FOX Sports and Twentieth Century Fox. Sorrent games are available to more than 800 million mobile subscribers via 90 carriers worldwide, across platforms including Java, BREW and i-mode.
About Fox Filmed Entertainment
One of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000, Fox Searchlight Pictures and Twentieth Century Fox Animation.

PlayFon, the leading provider of wireless entertainment in Russia launched distribution of the exclusive content based on Twentieth Century Fox’s “Kingdom of Heaven”.
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