May 24, 2005 (Press Release) --
Christopher Bean Coffee Company is ending its first year in partnership with ISC to produce an authentic licensed series of premium coffees reflecting the personality of each race track in a collectable bag featuring the history and graphics of each speedway. Each coffee in the Motorsports Coffee Cup Series is a unique blend. The Deal came about after several local promotions and discussions between ISC and Christopher Bean Coffee which has been supplying office coffee service coffee to the NASCAR, ISC and DIS offices for several years.
Mark Geallis, Director of Marketing said “As Christopher Bean began to grow throughout the Southeast in retail stores we realized that our demographic was exactly that of racing fans The series became popular in Kroger Stores during the events at Richmond and Martinsville as well as in the Gift shop at Talladega. Publix and Winn Dixie promoted the Daytona High Banks Blend for this years Daytona 500 and ISC has promoted gift packs with an insert in its Race Rewards VISA statements, plus in their gift shops and on track concessions. These bags are now a scarce piece of racing memorabilia, production has stopped and sales will be discontinued immediately after the 4th of July holiday
Only 4 of the limited edition Motorsports Cup Series Coffees were produced:
Richmond Roast Coffee is a specially roasted premium 100% Colombian coffee that's Bold-Rich-Smooth
Martinsville Short Track Blend Coffee is a specially roasted premium blend with select coffees from Costa Rica, Colombia and Guatemala for a legendary bold flavor
Talladega Blend Coffee is a special gourmet roast of Colombian coffee blended with Kenya AA for a
BIG Classic Taste
Daytona High Banks Blend is a specially roasted premium blend of South Americas best Colombian and Costa Rican coffees for a Great American Taste
Boasting a ground-to-order freshness guarantee, Christopher Bean Coffee offers over 70 flavors, roasts and blends using a unique combination of beans from the world’s main coffee regions. Headquartered in Daytona Beach Florida with 12 employees, Christopher Bean Coffee Company is the fastest growing gourmet coffee roaster in the Southeast. The company was founded in 1996 by owner Christopher W. Brown. In 1998, the company began hand roasting gourmet coffee blends for hotels, offices and restaurants. In 2002, Publix authorized Christopher Bean Coffee as a warehouse item in all divisions (850 stores). In 1994 Christopher Bean was introduced in 300 Kroger stores in3 divisions.. Other retail partners include Marshall Fields department stores and select regional Wal-Mart Super Centers. Last year the company expanded mail order capabilities to include the convenience of online shopping To order Christopher Bean Coffee or request information on the company or marketing partnerships, contact sales@christopherbean.com or call toll-free 888-295-2326 or easiest of all order online at www.christopherbean.com.
Mark Geallis, Director of Marketing said “As Christopher Bean began to grow throughout the Southeast in retail stores we realized that our demographic was exactly that of racing fans The series became popular in Kroger Stores during the events at Richmond and Martinsville as well as in the Gift shop at Talladega. Publix and Winn Dixie promoted the Daytona High Banks Blend for this years Daytona 500 and ISC has promoted gift packs with an insert in its Race Rewards VISA statements, plus in their gift shops and on track concessions. These bags are now a scarce piece of racing memorabilia, production has stopped and sales will be discontinued immediately after the 4th of July holiday
Only 4 of the limited edition Motorsports Cup Series Coffees were produced:
Richmond Roast Coffee is a specially roasted premium 100% Colombian coffee that's Bold-Rich-Smooth
Martinsville Short Track Blend Coffee is a specially roasted premium blend with select coffees from Costa Rica, Colombia and Guatemala for a legendary bold flavor
Talladega Blend Coffee is a special gourmet roast of Colombian coffee blended with Kenya AA for a
BIG Classic Taste
Daytona High Banks Blend is a specially roasted premium blend of South Americas best Colombian and Costa Rican coffees for a Great American Taste
Boasting a ground-to-order freshness guarantee, Christopher Bean Coffee offers over 70 flavors, roasts and blends using a unique combination of beans from the world’s main coffee regions. Headquartered in Daytona Beach Florida with 12 employees, Christopher Bean Coffee Company is the fastest growing gourmet coffee roaster in the Southeast. The company was founded in 1996 by owner Christopher W. Brown. In 1998, the company began hand roasting gourmet coffee blends for hotels, offices and restaurants. In 2002, Publix authorized Christopher Bean Coffee as a warehouse item in all divisions (850 stores). In 1994 Christopher Bean was introduced in 300 Kroger stores in3 divisions.. Other retail partners include Marshall Fields department stores and select regional Wal-Mart Super Centers. Last year the company expanded mail order capabilities to include the convenience of online shopping To order Christopher Bean Coffee or request information on the company or marketing partnerships, contact sales@christopherbean.com or call toll-free 888-295-2326 or easiest of all order online at www.christopherbean.com.

Christopher Bean Coffee, Florida’s fastest growing gourmet coffee roaster has released the last of the very limited edition collectible Motorsports Coffee Cup Series of unique coffees.
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