FOR IMMEDIATE RELEASE
(Free-Press-Release.com) June 3, 2005 -- Odor Wars 2005

Of the five senses, scent is the least controllable. Artificial scents are present almost everywhere in our daily lives. Manufacturers turn out new scented items constantly, in an effort to compete in a multi-million dollar consumer market.

With all of these scented products competing for a place in the consumer’s life, an “Odor War” has essentially begun. The forest scented plug in competes with the lemon scented cleaning solution. The strawberry scented body wash competes with the raspberry scented shampoo which in turn battles the apple scented conditioner.

You leave your forest scented home and travel in your vanilla scented automobile to your root beer scented destination. The “Odor War” is on, and like any war it

claims innocent victims. What happens to the vibrant scent of the fresh flowers you received, when the orange scented air freshener is dispensed? What happens to the scent of the fresh baked cookies when the kitchen is cleaned up with the flower scented counter cleaner?

This conflict of scents can create in itself an odor. What one person may find to be a pleasant scent, another may find to be offensive. In fact some scents may in fact make a person sick. Chemically sensitive people often have problems caused by the chemicals used in scented products. They to, become innocent victims. What can they do? Where can they turn? There seem to be few options.

One option that has been steadily growing in popularity is a product by the name of AtmosKlear that

is in fact odorless. This product eliminates the odor it comes in contact with and actually leaves no artificial odor of its own. The consumer is offered a break-through in the “Odor War”. A recent article in the Syracuse NY Post-Standard addressed the issue of fragrances in the home. The article included the Odorless Option of AtmosKlear Odor Eliminator and concluded “As promised, there was no smell.” The article goes on to say that the AtmosKlear “didn’t leave something stinkier behind.”

This odorless option in fact leaves the consumer in a very strong position to influence the outcome of the “Odor War.” Because the product is odorless, the user can choose the odor to be removed.. Keep the scent you want, eliminate what you don’t want. Really quite simple. Eliminate the second hand smoke smell from your automobile, while retaining that fresh clean air scent that we all appreciate.

Target stores nationwide have become the first national retail outlet to offer this “odorless” solution. By joining forces with AtmosKlear and its major internet presence, Target creates an easy access purchase point for the odor weary consumer, and in fact establishes itself as a leader or “General” so to speak, in the Odor War. AtmosKlear should be on the shelves by mid June.

Yes, the “Odor War” can be won. And thanks to products like AtmosKlear, and corporate partners such as Target, the consumer is the ultimate winner.