A Brave New World
June 10, 2005 (Press Release) --
This is not a 2D world. Now there is no reason that the world of media has to be either.
In recent years, producing a high quality 3D image has become easier and more affordable. Film, commercial and broadcast production houses are using 3D imaging more and more frequently to create more realistic and exciting graphics, both to entertain and to educate. Post production houses and producers are now geared toward 3D imaging and are hiring people specifically for 3D work.
“It’s no longer an abstract thought for you to have 3D in a post production piece,” says Robert Anderson, CEO of` LFHP Productions www.lfhp.net, a fledgling post-production and 3D animation studio. “For years TV has used 2D graphics and now they have added 3D to that for a more impressive look.”
3D images have been increasingly popular in the film industry. Originally used as special effects, now entire movie sets are completely computer animated. Movies such as Sky Captain and the World of Tomorrow, Sin City and the newest installments of the Star Wars franchise were shot entirely on green screen sets and then adding in amazingly detailed backgrounds in post production.
“Look at a show like House,” says Anderson, referring to the FOX hit medical drama. “How many hospital shows have there been over the last ten years? As good as many of them are; the medical jargon used often gets tedious or confusing. In House, they use 3D animation to show the progression of a character’s disease – making it both interesting and easier for the viewer to understand. It’s the old adage: ‘Show, don’t tell.’ Well, with 3D imaging, we are able to do just that, in an exciting and creative way.”
You don’t have to be George Lucas (or have his budget or studio) to create high quality 3D imaging. Over the last few years the technology has become more affordable and more user-friendly. Programs like 3D Studio Max, Cinema 4D, Poser and Maya Softimage are used for the creations of video games and are now also being used in the film and media industries. Much like in editing software, these products range from low to high end. The difference is that the various 3D software available on the market has virtually the same definition and quality, no matter the cost. The user is more able to work with the program to get the best possible image, whereas with editing software, the key to getting the best possible quality lies almost exclusively in the program quality.
“The entire landscape of multimedia has changed over the last few years,” Anderson adds. “3D images are everywhere, from corporate videos to feature films. It truly is an exciting time.”
In recent years, producing a high quality 3D image has become easier and more affordable. Film, commercial and broadcast production houses are using 3D imaging more and more frequently to create more realistic and exciting graphics, both to entertain and to educate. Post production houses and producers are now geared toward 3D imaging and are hiring people specifically for 3D work.
“It’s no longer an abstract thought for you to have 3D in a post production piece,” says Robert Anderson, CEO of` LFHP Productions www.lfhp.net, a fledgling post-production and 3D animation studio. “For years TV has used 2D graphics and now they have added 3D to that for a more impressive look.”
3D images have been increasingly popular in the film industry. Originally used as special effects, now entire movie sets are completely computer animated. Movies such as Sky Captain and the World of Tomorrow, Sin City and the newest installments of the Star Wars franchise were shot entirely on green screen sets and then adding in amazingly detailed backgrounds in post production.
“Look at a show like House,” says Anderson, referring to the FOX hit medical drama. “How many hospital shows have there been over the last ten years? As good as many of them are; the medical jargon used often gets tedious or confusing. In House, they use 3D animation to show the progression of a character’s disease – making it both interesting and easier for the viewer to understand. It’s the old adage: ‘Show, don’t tell.’ Well, with 3D imaging, we are able to do just that, in an exciting and creative way.”
You don’t have to be George Lucas (or have his budget or studio) to create high quality 3D imaging. Over the last few years the technology has become more affordable and more user-friendly. Programs like 3D Studio Max, Cinema 4D, Poser and Maya Softimage are used for the creations of video games and are now also being used in the film and media industries. Much like in editing software, these products range from low to high end. The difference is that the various 3D software available on the market has virtually the same definition and quality, no matter the cost. The user is more able to work with the program to get the best possible image, whereas with editing software, the key to getting the best possible quality lies almost exclusively in the program quality.
“The entire landscape of multimedia has changed over the last few years,” Anderson adds. “3D images are everywhere, from corporate videos to feature films. It truly is an exciting time.”
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