Corey reveals how he grew his business from his parents' basement to an online businesses that recieves 1.8 million visitors/month and generated over $7.6 MILLION in online sales. Corey reveals exactl
June 19, 2005 (Press Release) --
Make sure you have multiple sources of traffic to your web site so that if you lose one, you are not out of business!
Pay-per-click search engines seem to be a great place to test market products on the 'Net. What should people know about using a pay-per-click strategy for their site or product?
The pay-per-click search engines can be a great way to get traffic to your web site but, once again, only if your target market is actually looking for you in the search engines. They're great for testing your offer, testing your site, testing your price, even testing your product to see if it will work.
Success through the pay-per-click search engines is all about basic math. If the traffic they drive to your web site makes you more money than it costs to buy those clicks, then they are a great investment. Unfortunately, many beginners pay way too much for keywords, never actually calculate how much they can afford to spend, and end up losing lots of money.
I should also mention that you can't expect to enter a couple of your top keywords into the pay-per-click search engines and start making money -- that is very rare. To be successful, you need a list of at least 100 to 500 keywords and phrases. You can really make pay-per-click search engines pay off by bidding on lots of less popular keywords that are actually more targeted than general search terms.
For example, do a search for "gift basket" on the most popular pay-per-click search engine and you'll see that to get that top listing, you'd need to pay $2.76 per click. That's just too much. Instead, bid on lots of less popular terms like "discount gift basket" at $0.36 per click or "Valentine gift basket" at $0.61 per click.
What is the most important thing someone needs to do when starting out with a marketing project?
Test, test, and then test again. Never stop testing everything. You want to test your advertising, styles, colors, etc. Test your offer, test your price, test different types of advertising. The key is to test small. If it works, apply it to everything you know.
Start small and test. It is pointless to spend all your cash on a huge ad campaign when you have not proven that your web site can sell a product. And you must be able to track what is going on with your web site. I'm shocked by how many people don’t know their "visitors-to-sales ratio" -- how many visitors you get daily compared to how many sales. If you don’t know this, how can you try different things to see what improves your sales?
Can you give an example of this?
Sure. Let's say that your site gets an average of 500 visitors a day and you sell an average of five products a day. Your "visitors-to-sales ratio" would be 100 to 1. (In other words, for every 100 visitors, you can expect to make one sale.)
Now that you know this, you can start testing different things. Let's say that you decide to test a new headline and find that you now sell one product for every 50 visitors to your site. You've just doubled the profit potential for your site! And you never would have known unless you had taken the time to track the activity at your site. I teach this in much more depth in my "Insider Secrets" course-http://tinyurl.com/cuowm
Pay-per-click search engines seem to be a great place to test market products on the 'Net. What should people know about using a pay-per-click strategy for their site or product?
The pay-per-click search engines can be a great way to get traffic to your web site but, once again, only if your target market is actually looking for you in the search engines. They're great for testing your offer, testing your site, testing your price, even testing your product to see if it will work.
Success through the pay-per-click search engines is all about basic math. If the traffic they drive to your web site makes you more money than it costs to buy those clicks, then they are a great investment. Unfortunately, many beginners pay way too much for keywords, never actually calculate how much they can afford to spend, and end up losing lots of money.
I should also mention that you can't expect to enter a couple of your top keywords into the pay-per-click search engines and start making money -- that is very rare. To be successful, you need a list of at least 100 to 500 keywords and phrases. You can really make pay-per-click search engines pay off by bidding on lots of less popular keywords that are actually more targeted than general search terms.
For example, do a search for "gift basket" on the most popular pay-per-click search engine and you'll see that to get that top listing, you'd need to pay $2.76 per click. That's just too much. Instead, bid on lots of less popular terms like "discount gift basket" at $0.36 per click or "Valentine gift basket" at $0.61 per click.
What is the most important thing someone needs to do when starting out with a marketing project?
Test, test, and then test again. Never stop testing everything. You want to test your advertising, styles, colors, etc. Test your offer, test your price, test different types of advertising. The key is to test small. If it works, apply it to everything you know.
Start small and test. It is pointless to spend all your cash on a huge ad campaign when you have not proven that your web site can sell a product. And you must be able to track what is going on with your web site. I'm shocked by how many people don’t know their "visitors-to-sales ratio" -- how many visitors you get daily compared to how many sales. If you don’t know this, how can you try different things to see what improves your sales?
Can you give an example of this?
Sure. Let's say that your site gets an average of 500 visitors a day and you sell an average of five products a day. Your "visitors-to-sales ratio" would be 100 to 1. (In other words, for every 100 visitors, you can expect to make one sale.)
Now that you know this, you can start testing different things. Let's say that you decide to test a new headline and find that you now sell one product for every 50 visitors to your site. You've just doubled the profit potential for your site! And you never would have known unless you had taken the time to track the activity at your site. I teach this in much more depth in my "Insider Secrets" course-http://tinyurl.com/cuowm
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