Lounge Lizard Worldwide, Inc. is once again acting as a Chameleon to fit the needs of their clients with their new strategy, “Pay for Performance PR," eliminating the costly retainer that PR firms typ
June 22, 2005 (Press Release) --
GREAT RIVER, NY, June 22, 2005Lounge Lizard Worldwide, Inc., a diverse full-service marketing and creative agency, is revolutionizing the PR world with their new business model “Pay for Performance PR.” This program is designed to assist businesses with their public relations needs without the burden of a monthly retainer.
“‘Pay for Performance PR’ guarantees our clients something for their money,” says Lounge Lizard founder Ken Braun. “We are hoping to alleviate the frustration that most people have with PR firms. After listening to business owners tell stories about paying monthly retainers for PR and not receiving any placements, we decided something had to be done to enhance the PR experience.”
Lounge Lizard charges a flat, reasonable fee for writing a press release and then no payments are made until a placement has been obtained. Once the release has been approved, Lounge Lizard will research media outlets for the most strategic placements possible, and present the list to the client. With the media list approved, the release will be sent out to the targeted outlets along with a round of follow-up phone calls – all at no charge to the client until a placement is secured.
“Pay for Performance PR” is not just for print placements but also for radio, television and internet interviews or mentions. The model is set up to offer the usual services that are included in a monthly retainer, without the commitment of a contract.
Founded in 1998, Lounge Lizard is a unique marketing agency that thrives in both the traditional and interactive space. With a wide breadth of experience across all mediums, Lounge Lizard partners with clients of all sizes from a wide variety of industries to establish and strengthen their presence in the market. Employing a dedicated team of branding strategists, creative specialists and marketing experts, Lounge Lizard creates customized brand identities and powerful, conceptual advertising and pr solutions that generate results.
“‘Pay for Performance PR’ guarantees our clients something for their money,” says Lounge Lizard founder Ken Braun. “We are hoping to alleviate the frustration that most people have with PR firms. After listening to business owners tell stories about paying monthly retainers for PR and not receiving any placements, we decided something had to be done to enhance the PR experience.”
Lounge Lizard charges a flat, reasonable fee for writing a press release and then no payments are made until a placement has been obtained. Once the release has been approved, Lounge Lizard will research media outlets for the most strategic placements possible, and present the list to the client. With the media list approved, the release will be sent out to the targeted outlets along with a round of follow-up phone calls – all at no charge to the client until a placement is secured.
“Pay for Performance PR” is not just for print placements but also for radio, television and internet interviews or mentions. The model is set up to offer the usual services that are included in a monthly retainer, without the commitment of a contract.
Founded in 1998, Lounge Lizard is a unique marketing agency that thrives in both the traditional and interactive space. With a wide breadth of experience across all mediums, Lounge Lizard partners with clients of all sizes from a wide variety of industries to establish and strengthen their presence in the market. Employing a dedicated team of branding strategists, creative specialists and marketing experts, Lounge Lizard creates customized brand identities and powerful, conceptual advertising and pr solutions that generate results.
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