Speed Channel launches a new dashboard widget allowing viewers to recieve an updated program guide directly on their desktop.
June 22, 2005 (Press Release) --
June 22, 2005 Orlando, Fl: Speed Channel, the network geared towards viewers who love adrenaline pumping speed and action, launched a programming guide dashboard widget available for download via their website. Developed by MindComet, the Relationship Agency™, the widget allows users with the new Mac OS X Tiger operating system access to hourly updates of Speed TV's latest shows and events.
Added as part of a marketing initiative to continuously direct viewers to both their online promotions and offline shows and events, the widget will serve as a tool to gain viewership for Speed Channel's programs. "Creating a widget for Speed Channel's programming utilizes this powerful new tool to increase the level of viewer engagement and reinforce the Speed brand," Ted Murphy, President and CEO of MindComet expressed. "It gives viewers access to the Speed Channel schedule directly on their desktop dashboard."
Speed Channel recently upgraded and overhauled their website and programs, working in coordination with MindComet to create the hit "Dude for a Day" promotion, offering viewers the opportunity to win a street bike and other gear through entering codes flashed during the show on online registration forms. Through the comprehensive marketing strategies they have enjoyed increased viewership and online traffic, heightened brand awareness, and viral percentage rates that more than tripled previous numbers.
Added as part of a marketing initiative to continuously direct viewers to both their online promotions and offline shows and events, the widget will serve as a tool to gain viewership for Speed Channel's programs. "Creating a widget for Speed Channel's programming utilizes this powerful new tool to increase the level of viewer engagement and reinforce the Speed brand," Ted Murphy, President and CEO of MindComet expressed. "It gives viewers access to the Speed Channel schedule directly on their desktop dashboard."
Speed Channel recently upgraded and overhauled their website and programs, working in coordination with MindComet to create the hit "Dude for a Day" promotion, offering viewers the opportunity to win a street bike and other gear through entering codes flashed during the show on online registration forms. Through the comprehensive marketing strategies they have enjoyed increased viewership and online traffic, heightened brand awareness, and viral percentage rates that more than tripled previous numbers.
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