Every year, Wally Bock releases a list of great business books that deserve to be re-read as an alternative to trendy and faddish business reading.
June 29, 2005 (Press Release) --
Wally Bock thinks business people read too much trendy junk instead of re-reading great business books of the past. So, every year in his newsletter he suggests a "re-reading" list of business books to help make summer a learning and growing experience.
Here's this year's list of bests.
Best Marketing Book: The 22 Immutable Laws of Marketing by Al Ries and Jack Trout.
Best Book on Persuasion: Influence: Science and Practice by Robert Cialdini.
Best Book on Building a Great Company: Wally suggests two books that should be read together. They are Built to Last (by Jim Collins and Jerry Porras) and Good to Great by Jim Collins.
Best Book on Strategy: Warfighting: The US Marine Corps Book of Strategy.
Best Book on Leadership: The Leadership Challenge by James Kouzes and Barry Posner.
And the Best Overall Business Book: The Effective Executive by Peter Drucker.
Bock suggests that business people devote themselves to mastering the basics and executing with unremitting diligence. "Business success usually has very little to do with slick ideas and the latest management fad," says Bock. Instead, he says, "Success is usually the result of intelligent and religious attention to the basics.
Wally Bock has been working with organizations to improve the quality of front line leadership and top management supervision for a couple of decades now. The re-reading list is taken from his Supervisory Leadership Tips newsletter.
Here's this year's list of bests.
Best Marketing Book: The 22 Immutable Laws of Marketing by Al Ries and Jack Trout.
Best Book on Persuasion: Influence: Science and Practice by Robert Cialdini.
Best Book on Building a Great Company: Wally suggests two books that should be read together. They are Built to Last (by Jim Collins and Jerry Porras) and Good to Great by Jim Collins.
Best Book on Strategy: Warfighting: The US Marine Corps Book of Strategy.
Best Book on Leadership: The Leadership Challenge by James Kouzes and Barry Posner.
And the Best Overall Business Book: The Effective Executive by Peter Drucker.
Bock suggests that business people devote themselves to mastering the basics and executing with unremitting diligence. "Business success usually has very little to do with slick ideas and the latest management fad," says Bock. Instead, he says, "Success is usually the result of intelligent and religious attention to the basics.
Wally Bock has been working with organizations to improve the quality of front line leadership and top management supervision for a couple of decades now. The re-reading list is taken from his Supervisory Leadership Tips newsletter.
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