LAUNCH OF By Nature - LIVE GREEN IN STYLE . . NO COMPROMISE

July 4, 2005 (Press Release) -- The unsustainability of the world as we know it in terms of ecological, human and animal welfare is becoming increasingly apparent and in our throwaway society we're too often unaware of the impacts of the products we buy.

By Nature’s contemporary eco style will fit your life and your conscience. Because we believe that you should not have to compromise on style in order to lead a green lifestyle we offer a wide selection of stylish high quality products; from recycled home accessories to eco fashion and baby products. When selecting our products we consider both care for the environment and respect for the people producing them, giving as much thought to how those products were made as to how they look.

By Nature is more than just a shop - it's about aspiring to a certain way of life: a lifestyle that combines a desire for style and quality with care for the environment and respect for people; a lifestyle that doesn't see this as a compromise; an "ethical lifestyle." Providing a wealth of information on everyday issues such as shopping, travel, investment and reducing chemicals at home, By Nature is dedicated to help consumers make to right choices for a more sustainable world.