London, UK, Alberta, Canada and Washington, D.C June 6, 2005 Rhythmedia Inc., an internet, media and design
firm has announced today the launch of "Flat-Face(C)". Flat-Face replaces happy-face as a s
July 7, 2005 (Press Release) --
"Our research shows that
the majority of people today are under an enormous amount of pressure in their daily lives" reports E.J. Spink of Rhythmedia. "Happy-face is viewed as ironic and even
sarcastic according to our last survey. It is supposed to be a symbol of happiness. But that is all it is and the design is tired."
The design was created and is owned by Peter Kaz who resides in Canada.
Flat-face has become an instant hit. It represents that numbness that is creeping into society. As Spink explains "We are told not to show emotions. We are bombarded daily about
color-coded terrorist alerts, stories of murder, disasters and violence on TV and the internet. It takes a toll on a human and eventually we become "numb" or "flat". We
eventually accept everything around us and become ammune to the world". The world of psychiatry is also a part of this 21st century symbol.
"When we are too emotional or have problems dealing with the crazy world around us, we are
prescribed medication. Ask anyone who is on anti-depressants how they feel and they almost always
answer that they feel nothing - in fact a medicated short-cut to being Flat".
The offical website of Flat-Face(C) is http://www.flat-face.com. A Flat-Face store has also been launched at the website. The new Flat-Face(C) symbol can be viewed at http://www.flat-face.com/flat.gif"
the majority of people today are under an enormous amount of pressure in their daily lives" reports E.J. Spink of Rhythmedia. "Happy-face is viewed as ironic and even
sarcastic according to our last survey. It is supposed to be a symbol of happiness. But that is all it is and the design is tired."
The design was created and is owned by Peter Kaz who resides in Canada.
Flat-face has become an instant hit. It represents that numbness that is creeping into society. As Spink explains "We are told not to show emotions. We are bombarded daily about
color-coded terrorist alerts, stories of murder, disasters and violence on TV and the internet. It takes a toll on a human and eventually we become "numb" or "flat". We
eventually accept everything around us and become ammune to the world". The world of psychiatry is also a part of this 21st century symbol.
"When we are too emotional or have problems dealing with the crazy world around us, we are
prescribed medication. Ask anyone who is on anti-depressants how they feel and they almost always
answer that they feel nothing - in fact a medicated short-cut to being Flat".
The offical website of Flat-Face(C) is http://www.flat-face.com. A Flat-Face store has also been launched at the website. The new Flat-Face(C) symbol can be viewed at http://www.flat-face.com/flat.gif"
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