How to Design a Search Engine Friendly Website by www.vipwh.com

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(Free-Press-Release.com) July 8, 2005 -- This article aims to highlight the areas a web designer should think about and incorporate into their design for search engine effectiveness:

1. Search Engine Friendly Pages

It is important that when you design your website you not only bear in mind what your website requirements are, but also what the requirements are for search engines. Search engines loves simplicity not the complexity.

2. Keywords

Having good keywords is one of the most important areas to consider when designing a website/webpage. One of the best tools for this is SEO Tools - http://www.seochat.com/seo-tools, which allows you to identify good competitive keywords for your pages.

3. Content

Many search engines look at the main body of the page and identify keywords and phrases that are used within the text. Use competitive keywords relevant to the purpose of the page within the main body of the page.

Always try and ensure that the keywords are prominent within the text body, i.e. they appear near the beginning of the page, they are defined using the �heading� tag, they are typeface in bold, or they are used as hyperlinks.

4. Page Title

This is arguably one of the most important areas of a page and needs special attention to ensure that a good title is selected.

Similar to many other areas of designing a search engine friendly page, the Page Title should also have a good keyword which describes the page content. Title should be less than nine words

5. Page Description

This is the text found under the META Description tag and is displayed to users in the search results. Use best possible keywords related to your website in the description.

6. Graphics

We have covered the use of graphics briefly above, emphasizing the importance of using an Alt tag containing the relevant keyword(s).

Although the use of images can be nice and very appealing to a website, it is also important to bear in mind that they shouldn�t overpower the textual content of your page. As a general rule of thumb it is best to stick to a 70/30 ratio (70 text/30 images).

7. Site Map

A Site Map is a fantastic way for search engines to find all your juicy pages on your website. There are many free Site Map tools available on the web that�ll create your site map instantly. Google recently come up with collaborative crawling system called Google Sitemaps (BETA) - https://www.google.com/webmasters/sitemaps/docs/en/about.html , that enables you to communicate directly with Google to keep us informed of all your web pages, and when you make changes to these pages.

8. Navigation Links

Navigation links to other pages on your website should be nice and easy. There are some engines which find it difficult to navigate through to the other pages on your website if the navigation bar is too complicated, e.g. complicated pop-ups, use of flash, etc.

Follow the basic suggestions mentioned above will help lay the foundation to apply further good search engine optimization advice which will make the difference in your overall search engine ranking.

This finer area of SEO is beyond the realm of this document and will require further investment based on individual needs.