123 Spirits, Inc. announced today that has signed an exclusive licensing agreement with Signatures Network, Inc. (SNI), the entertainment industry’s leading merchandising and licensing company, for it
July 12, 2005 (Press Release) --
Los Angeles, CA – July 11, 2005 –
123 Spirits, Inc. announced today that it has signed an exclusive licensing agency agreement with Signatures Network, Inc. (SNI), the entertainment industry’s leading merchandising and licensing company, for its XXX Siglo Treinta tequila brand.
SNI will develop an integrated merchandising and marketing program including apparel, barware, posters, calendars, beach towels, coolers and other products to be sold in major retailers, bars, clubs, restaurants, and online retailers.
XXX Tequila was recently co-promoted with "XXX: State of the Union" released April 28 by Sony's Revolution Pictures. The brand enjoys international distribution and the growing loyalty of a sought-after 21 - 45 male demographic.
"The charismatic brand image of XXX Tequila has played well with action adventure movie fans and merchandising is a natural extension of the fast-growing tequila sector," says David Ravandi, CEO of 123 Spirits, Inc. "Only a handful of beverage brands produce appealing merchandise and none of them are tequilas; there's a vast amount of consumer enthusiasm and mind share for these products."
“We’re excited about the possibilities of this brand,” says Matt Hautau, VP of Licensing for SNI. “XXX Tequila’s quality and attitude will be the inspiration for an exciting, innovative product line.”
SNI will be immediately evaluating licensees for the apparel, accessories and barware categories.
_________________________________________________
About XXX Tequila
XXX is a premium line of pouring tequilas developed and distributed by 123 Spirits. Made using traditional and authentic methods, it is produced and bottled in Mexico under the guidelines established by the Mexican Tequila Regulatory Council (CRT). 123 Spirits debuted its first release, XXX Gold, in March 2003 and will release XXX Silver in Fall 2005. For more information on XXX Tequila, visit 123 Spirits online at http://www.xxxtequila.com.
About Signatures Network, Inc.
Signatures Network is the leading entertainment licensing and merchandising company that holds the merchandising and marketing rights to more than 125 top celebrities, entertainment properties and lifestyle brands including: U2, Coldplay, The Beatles, System of a Down, Happy Tree Friends®, KISS and Lynyrd Skynyrd, among many others. For more information please visit www.signaturesnetwork.com.
Los Angeles, CA – July 11, 2005 –
123 Spirits, Inc. announced today that it has signed an exclusive licensing agency agreement with Signatures Network, Inc. (SNI), the entertainment industry’s leading merchandising and licensing company, for its XXX Siglo Treinta tequila brand.
SNI will develop an integrated merchandising and marketing program including apparel, barware, posters, calendars, beach towels, coolers and other products to be sold in major retailers, bars, clubs, restaurants, and online retailers.
XXX Tequila was recently co-promoted with "XXX: State of the Union" released April 28 by Sony's Revolution Pictures. The brand enjoys international distribution and the growing loyalty of a sought-after 21 - 45 male demographic.
"The charismatic brand image of XXX Tequila has played well with action adventure movie fans and merchandising is a natural extension of the fast-growing tequila sector," says David Ravandi, CEO of 123 Spirits, Inc. "Only a handful of beverage brands produce appealing merchandise and none of them are tequilas; there's a vast amount of consumer enthusiasm and mind share for these products."
“We’re excited about the possibilities of this brand,” says Matt Hautau, VP of Licensing for SNI. “XXX Tequila’s quality and attitude will be the inspiration for an exciting, innovative product line.”
SNI will be immediately evaluating licensees for the apparel, accessories and barware categories.
_________________________________________________
About XXX Tequila
XXX is a premium line of pouring tequilas developed and distributed by 123 Spirits. Made using traditional and authentic methods, it is produced and bottled in Mexico under the guidelines established by the Mexican Tequila Regulatory Council (CRT). 123 Spirits debuted its first release, XXX Gold, in March 2003 and will release XXX Silver in Fall 2005. For more information on XXX Tequila, visit 123 Spirits online at http://www.xxxtequila.com.
About Signatures Network, Inc.
Signatures Network is the leading entertainment licensing and merchandising company that holds the merchandising and marketing rights to more than 125 top celebrities, entertainment properties and lifestyle brands including: U2, Coldplay, The Beatles, System of a Down, Happy Tree Friends®, KISS and Lynyrd Skynyrd, among many others. For more information please visit www.signaturesnetwork.com.
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