‘Checking the inbox’ has become an integral part of daily life. But when do people open their email? In turn, how can businesses improve their email marketing by strategically timing their email deli
July 12, 2005 (Press Release) --
Checking email is a compulsory daily activity for the 21st century person. According to the US Department of State, 88% of Americans say the Internet plays a role in their daily routines. As a result, email marketing has fast become one of the most cost effective ways for businesses to market themselves.
To capitalise on the peak time for email reading, it is commonly suggested that mid-day email delivery is better than mornings or evenings. However Nathan Isterling, Director of email marketing service provider RippleDirect, has gone one step further.
Mr. Isterling has analysed the results of over 700,000 emails sent via the ready-to-go RippleDirect email broadcast service. He found that 20% of emails are read between 8am and 10am each day.
“We have identified 8am to 10am as the peak time for email reading,” says Isterling, “Email messages in the inbox during this time have the optimal chance of being read”.
Successful email marketing involves maximising open rates, click throughs and email replies. Isterling recommends using the schedule send feature to deliver emails in the early hours of the morning. “This will ensure that email messages are in your targets’ inbox at peak viewing time”.
Further information:
Nathan Isterling
RippleDirect
03 8507 7606
www.rippledirect.com.au
RippleDirect is an Australian provider of email marketing solutions providing a
range of email and interactive services in compliance with the Spam Act.
To capitalise on the peak time for email reading, it is commonly suggested that mid-day email delivery is better than mornings or evenings. However Nathan Isterling, Director of email marketing service provider RippleDirect, has gone one step further.
Mr. Isterling has analysed the results of over 700,000 emails sent via the ready-to-go RippleDirect email broadcast service. He found that 20% of emails are read between 8am and 10am each day.
“We have identified 8am to 10am as the peak time for email reading,” says Isterling, “Email messages in the inbox during this time have the optimal chance of being read”.
Successful email marketing involves maximising open rates, click throughs and email replies. Isterling recommends using the schedule send feature to deliver emails in the early hours of the morning. “This will ensure that email messages are in your targets’ inbox at peak viewing time”.
Further information:
Nathan Isterling
RippleDirect
03 8507 7606
www.rippledirect.com.au
RippleDirect is an Australian provider of email marketing solutions providing a
range of email and interactive services in compliance with the Spam Act.
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