They�re Free, Doggone It! Local Restaurant Chosen For National Hot Dog Giveaway

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 17, 2005 -- Longtime local favorite Billy�s Deli & Caf� and Catering was chosen by Vienna Beef to highlight this year�s National Hot Dog Day, Wednesday, July 20th.

The first 100 customers to come to Billy�s Deli & Caf� (216 N. Orange St.) Wednesday (after 11AM) will be given the delicious hickory-smoked Vienna Beef Hot Dog compliments of Billy�s and Vienna Beef.

�We chose Vienna Beef for quality. Now Vienna Beef has chosen Billy�s to highlight this national day. Thirty-Eight percent of Hot Dog sales, just over $600 million dollars� take place in June, July and August nationally. Billy�s will give customers a chance to try this wonderful product on the National Hot Dog Day�, said Nancy Misensol, Regional Vice President of Billy�s.

�Americans eat 20 billion hot dogs a year. Last year, Los Angeles purchased the most pounds of hot dogs in retail stores (42,273,360 lbs.) in the United States. Just down the road, Dodger Stadium sells ($1.61 million) more hot dogs then any other major league ballpark�, continued Misensol.

If the recent July 4th holiday is any indication, Hot Dogs are of special interest during the summer. It was estimated over $150 million was spent on Hot Dogs during that the recent holiday which three-fourths of Americans considered the �Hot Dog Holiday�. Thirteen percent equate Hot Dogs and Memorial Day, second in the survey.

Although Vienna Beef is nearing 115 years (and Billy�s Glendale is coming up on it�s 58th birthday), VB remains a family-run business with a hometown flavor. �Though Vienna enjoys a strong retail presence, it's the restaurants and hot dog stands that have made us who we are� as stated on the Vienna Beef website.

Chicago based Vienna� Beef started at the 1893 Chicago�s World Fair. Vienna Beef means goodness throughout, from the 100% domestic beef and sweet brisket trimmings to the high-tech processing and old-world hickory smoking, all prepared in our USDA approved facility. Vienna offers a variety of premium-branded deli essentials, including Polish sausage, knockwurst, corned beef, roast beef, Italian beef, and pastrami.

BILLY�S DELI & CAF� AND CATERING presently has two locations in Glendale and Torrance, California. Each of these locations has been in existence for over a half century yet the prosperity of each site has reached unprecedented numbers in the last five years. Scott Ladd is President of the Restaurant Division and Billy�s Franchising Operations Company (BFOC). Nancy Misensol is Regional vice President of Billy�s Deli & Caf� and Catering. The Restaurant Division is in negotiations for a third and possible fourth location before year�s end. Billy�s Franchising Division will not interfere with these acquisitions and remain a separate entity.