World�s First Copywriter Survey Reveals Hidden Data on Earnings and Fees

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) July 25, 2005 --
FOR IMMEDIATE RELEASE


World�s First Copywriter Survey Reveals Hidden Data on Earnings and Fees

Palm Desert, CA - Erasing three decades of guesswork and confusion about copywriter fees, the 2005 Freelance Copywriter Fee & Compensation Survey� offers copywriters and marketing directors the first comprehensive statistical report on freelance copywriter income and economics ever published. Based on information collected from nearly 300 freelance copywriters, the 67-page survey reveals previously unknown economic data on freelance copywriter fees, compensation, marketing methods and business practices.

Survey Discloses Copywriters� Marketing and Fee-Setting Uncertainties

The survey reveals that copywriters� greatest concerns are finding clients and setting appropriate fees. Fully 30% said that obtaining clients is the most difficult aspect of their job, 22% said that knowing what to charge is hardest, and 81% feel that they undercharge for their work. By providing benchmarks for the 20 most common copywriting jobs, the survey helps copywriters properly structure their rates.

�When I started out as a copywriter, I under-priced my work by $30 an hour for an entire year and lost thousands of dollars of income,� says Chris Marlow, the survey�s author and publisher. �Today�s copywriters have to be market savvy if they want to remain in business.�

Survey Unveils Data on Earnings, Marketing, and Demographics

The survey includes 62 questions and 47 charts. It provides detailed statistical breakdowns on:

* Copywriters� annual income
* Copywriters� marketing methods
* Acquiring lucrative clients
* The copywriting lifestyle
* Copywriting�s most profitable industries
* Copywriter psycho/demographics

The survey also offers industry insights on pay conventions such as bonuses and commissions.

The survey is a valuable resource for early-career and seasoned copywriters, as well as marketing directors. Says Kevin Finn, agent for elite copywriters, �This is a long overdue �first� for the industry. Even my most seasoned clients are taking notice. It is an invaluable reference tool for the industry � not just for copywriters, but for those who hire them as well.�

The 2005 Freelance Copywriter Fee & Compensation Survey, along with the 27-page free report How to Structure Your Copywriting Rates, is available at an introductory price of $125.00 USD at www.FreelancersBusinessStore.com,

About Chris Marlow

Chris Marlow is one of the nation�s top copywriters for the software industry, is an award-winning 22-year copywriting veteran. As a copywriter�s coach, Chris teaches corporate and freelance copywriters how to improve their copywriting and business skills. She�s also the editor and publisher of the monthly online newsletter Freelancer�s Business Bulletin (www.FreelancersBusinessBulletin.com). Contact Chris at (760) 340-2045, at chris@chrismarlow.com, www.chrismarlow.com, or www.theCopywritersCoach.com. Find additional materials at her Press link at www.chrismarlow.com.

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