Erasing three decades of confusion about copywriter fees, the 2005 Freelance Copywriter Fee & Compensation Survey™ offers the first statistical report on copywriter fees and economics ever published.
July 25, 2005 (Press Release) --
FOR IMMEDIATE RELEASE
World’s First Copywriter Survey Reveals Hidden Data on Earnings and Fees
Palm Desert, CA - Erasing three decades of guesswork and confusion about copywriter fees, the 2005 Freelance Copywriter Fee & Compensation Survey™ offers copywriters and marketing directors the first comprehensive statistical report on freelance copywriter income and economics ever published. Based on information collected from nearly 300 freelance copywriters, the 67-page survey reveals previously unknown economic data on freelance copywriter fees, compensation, marketing methods and business practices.
Survey Discloses Copywriters’ Marketing and Fee-Setting Uncertainties
The survey reveals that copywriters’ greatest concerns are finding clients and setting appropriate fees. Fully 30% said that obtaining clients is the most difficult aspect of their job, 22% said that knowing what to charge is hardest, and 81% feel that they undercharge for their work. By providing benchmarks for the 20 most common copywriting jobs, the survey helps copywriters properly structure their rates.
“When I started out as a copywriter, I under-priced my work by $30 an hour for an entire year and lost thousands of dollars of income,” says Chris Marlow, the survey’s author and publisher. “Today’s copywriters have to be market savvy if they want to remain in business.”
Survey Unveils Data on Earnings, Marketing, and Demographics
The survey includes 62 questions and 47 charts. It provides detailed statistical breakdowns on:
* Copywriters’ annual income
* Copywriters’ marketing methods
* Acquiring lucrative clients
* The copywriting lifestyle
* Copywriting’s most profitable industries
* Copywriter psycho/demographics
The survey also offers industry insights on pay conventions such as bonuses and commissions.
The survey is a valuable resource for early-career and seasoned copywriters, as well as marketing directors. Says Kevin Finn, agent for elite copywriters, “This is a long overdue ‘first’ for the industry. Even my most seasoned clients are taking notice. It is an invaluable reference tool for the industry – not just for copywriters, but for those who hire them as well.”
The 2005 Freelance Copywriter Fee & Compensation Survey, along with the 27-page free report How to Structure Your Copywriting Rates, is available at an introductory price of $125.00 USD at www.FreelancersBusinessStore.com,
About Chris Marlow
Chris Marlow is one of the nation’s top copywriters for the software industry, is an award-winning 22-year copywriting veteran. As a copywriter’s coach, Chris teaches corporate and freelance copywriters how to improve their copywriting and business skills. She’s also the editor and publisher of the monthly online newsletter Freelancer’s Business Bulletin (www.FreelancersBusinessBulletin.com). Contact Chris at (760) 340-2045, at chris@chrismarlow.com, www.chrismarlow.com, or www.theCopywritersCoach.com. Find additional materials at her Press link at www.chrismarlow.com.
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FOR IMMEDIATE RELEASE
World’s First Copywriter Survey Reveals Hidden Data on Earnings and Fees
Palm Desert, CA - Erasing three decades of guesswork and confusion about copywriter fees, the 2005 Freelance Copywriter Fee & Compensation Survey™ offers copywriters and marketing directors the first comprehensive statistical report on freelance copywriter income and economics ever published. Based on information collected from nearly 300 freelance copywriters, the 67-page survey reveals previously unknown economic data on freelance copywriter fees, compensation, marketing methods and business practices.
Survey Discloses Copywriters’ Marketing and Fee-Setting Uncertainties
The survey reveals that copywriters’ greatest concerns are finding clients and setting appropriate fees. Fully 30% said that obtaining clients is the most difficult aspect of their job, 22% said that knowing what to charge is hardest, and 81% feel that they undercharge for their work. By providing benchmarks for the 20 most common copywriting jobs, the survey helps copywriters properly structure their rates.
“When I started out as a copywriter, I under-priced my work by $30 an hour for an entire year and lost thousands of dollars of income,” says Chris Marlow, the survey’s author and publisher. “Today’s copywriters have to be market savvy if they want to remain in business.”
Survey Unveils Data on Earnings, Marketing, and Demographics
The survey includes 62 questions and 47 charts. It provides detailed statistical breakdowns on:
* Copywriters’ annual income
* Copywriters’ marketing methods
* Acquiring lucrative clients
* The copywriting lifestyle
* Copywriting’s most profitable industries
* Copywriter psycho/demographics
The survey also offers industry insights on pay conventions such as bonuses and commissions.
The survey is a valuable resource for early-career and seasoned copywriters, as well as marketing directors. Says Kevin Finn, agent for elite copywriters, “This is a long overdue ‘first’ for the industry. Even my most seasoned clients are taking notice. It is an invaluable reference tool for the industry – not just for copywriters, but for those who hire them as well.”
The 2005 Freelance Copywriter Fee & Compensation Survey, along with the 27-page free report How to Structure Your Copywriting Rates, is available at an introductory price of $125.00 USD at www.FreelancersBusinessStore.com,
About Chris Marlow
Chris Marlow is one of the nation’s top copywriters for the software industry, is an award-winning 22-year copywriting veteran. As a copywriter’s coach, Chris teaches corporate and freelance copywriters how to improve their copywriting and business skills. She’s also the editor and publisher of the monthly online newsletter Freelancer’s Business Bulletin (www.FreelancersBusinessBulletin.com). Contact Chris at (760) 340-2045, at chris@chrismarlow.com, www.chrismarlow.com, or www.theCopywritersCoach.com. Find additional materials at her Press link at www.chrismarlow.com.
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